Is the EREV going to be a flop?

[Scoutsie]

I'm so sorry to hear that, but also, I love that you feel brave/comfortable enough to step in and say this.

Thanks! I did a lot of work to get to this point.

I can't say anything that would wouldn't sound like pandering, other than saying, that I'm also not a huge fan of marketing that is super on the edge there. Especially not from an automaker who has spent this much time discussing/pushing "community".

I get that creative marketing is often good, but the above way, isn't something I'd really want to show to my friends/family as a "look, here is this brand that is coming back, that I'm excited to buy" sort of thing.

Sort of like the ACDC song "Big Balls". Its something I'd expect from from an edgy band full of mid-20's rock and roll singers. But I wouldn't expect an automotive brand to co-opt as their official marketing strategy.

I am pretty sure they would not run with this, but oof.

The new local women’s major league soccer team made a balls pun in their advertising to announce that they were starting a womens’ league team in town (namely, that they were in possession of more balls than the Bruins/Celtics/Patriots/Red Sox because hahahaha soccerwomen! hahahah get it? hahahahahahahahah) and people flipped out about the misogyny and/or misandry, etc. etc. etc. An apology was issued, the ad campaign ceased, the brand was tainted and shelved (all for the best because frankly, it stunk). The team name was lame and uninspired for Boston. They rebranded and nobody remembers the balls incident. These kinds of campaigns need to go to where the racial/ethnic jokes live in the toxic waste dump.

 

[Scoutsie]

So out of curiosity, where does this ad fall? This is what lead me to saying off beat advertising can be memorable

Google Search

Definitely funny.

 

[J Alynn]

Definitely funny.

And a bit edgy which is where I think Scout should head. It is the 8 day a week vehicle. So maybe I refine the earlier add and it’s a couple at night loading mannequins in the back while an old neighbor spies from the window next door. In the morning the police show up and follow them to…their church to set up a nativity scene. Noir and wholesome mixed together. Just like the work to play personality of a Scout.
Another night scene. A man is running for his life in the dark and rounds the corner and screams. Right behind him another figure is closing in. As it pans out they are in a lawn next to a foggy cornfield and on the edge is a Terra with perimeter lighting and the first guy kicks the can and other people running n out from the cornfield cheering since their team just won playing kick the can. They head to the Terra and grab beers from the cooler. Just a few ideas

 

[04Ram2500Hemi]

So, the more I read about how the Harvester is actually playing out, the more I wish I would have reserved the BEV.

Less electric range, smaller battery, worse towing capacity, the complexities of the 4 cylinder engine. It all seems like we are getting an inferior version of what the Scout could be.

When I first heard about the Harvester concept and made my early deposit, I was imaging something more like a generator. I could drive into the mountains a few hundred miles, set up camp, turn on the generator and charge the truck for another full battery of 300-500 miles. But its just not what are we getting.

Thoughts, disappointments, disccusions?

My vote - The Harvester will kick ass.

But maybe that’s just me.

Oh wait, reservation numbers say different.

I”m part of the cool club!

 

[cyure]

My vote - The Harvester will kick ass.

But maybe that’s just me.

Oh wait, reservation numbers say different.

I”m part of the cool club!

View attachment 14141

Yes the Scout Club. One isn’t better than the other. They are just different.

 

[Scoutsie]

And a bit edgy which is where I think Scout should head. It is the 8 day a week vehicle. So maybe I refine the earlier add and it’s a couple at night loading mannequins in the back while an old neighbor spies from the window next door. In the morning the police show up and follow them to…their church to set up a nativity scene. Noir and wholesome mixed together. Just like the work to play personality of a Scout.
Another night scene. A man is running for his life in the dark and rounds the corner and screams. Right behind him another figure is closing in. As it pans out they are in a lawn next to a foggy cornfield and on the edge is a Terra with perimeter lighting and the first guy kicks the can and other people running n out from the cornfield cheering since their team just won playing kick the can. They head to the Terra and grab beers from the cooler. Just a few ideas

I am down with Benson and Stabler using a Scout to have a Special Vacation Unit. They go to the woods and it’s all oh what do we got here? Looks like an unextinguished campfire, lit last night, still smouldering, blah blah blah forensic detail, here come some bon mots about foliage, and here comes a pun about kindling. Benson asks Stabler if they’ll ever just get a chance to rest easy for a change and some crack is made by Stabler as pertains to nerds on the internet mad that they don’t kiss. It is assumed that you, the viewer, are chuckling. Tent asplodes from Scout. “Don’t worry, there’s plenty of room for two” because AW YEAH YOU KNOW THEY GONNA DO IT NERDS WHO LIKE THIS TV SHOW. Replace Benson and Stabler with your beloved TV pairing that you want to see do kisses.

Scout: Let’s see them do chaste kisses in the woods.

 

[BartMan Terra Total EV]

My vote - The Harvester will kick ass.

But maybe that’s just me.

Oh wait, reservation numbers say different.

I”m part of the cool club!

View attachment 14141