Is the EREV going to be a flop?

[Mousehunter]

Reminds me of a joke.

Friends are friends when they say what body.
Good friends say they have a spare shovel.
Great friends say they own a backhoe.

Or an infamous thread years ago on a user group, where the OP asked how to get blood stains out of a cheerleaders uniform and a couch. Never was sure if it was intentional trolling, or just a question that obviously demanded it - odds are that is where I saw the friends joke.

But yes, morbid humor is probably inappropriate and not really good for marketing use.

 

[cyure]

Reminds me of a joke.

Friends are friends when they say what body.
Good friends say they have a spare shovel.
Great friends say they own a backhoe.

Or an infamous thread years ago on a user group, where the OP asked how to get blood stains out of a cheerleaders uniform and a couch. Never was sure if it was intentional trolling, or just a question that obviously demanded it - odds are that is where I saw the friends joke.

But yes, morbid humor is probably inappropriate and not really good for marketing use.

My best friend in California called me once and said I need you to go to Starbucks with me, the cold case detectives called and want to talk to me about a man they think my uncle murdered. . Long story short he murdered someone and someone in jail had flipped many years later and he is in jail!

 

[J Alynn]

Reminds me of a joke.

Friends are friends when they say what body.
Good friends say they have a spare shovel.
Great friends say they own a backhoe.

Or an infamous thread years ago on a user group, where the OP asked how to get blood stains out of a cheerleaders uniform and a couch. Never was sure if it was intentional trolling, or just a question that obviously demanded it - odds are that is where I saw the friends joke.

But yes, morbid humor is probably inappropriate and not really good for marketing use.

But everyone laughs at it because fundamentally we are all civilized (most) and the humor serves as an escape

 

[6-ScoutFamily]

I feel like I'm the target market for EREV. Most of my driving can be done on EV only, but there are a few places that I go to in Michigan (the Upper Peninsula/Lake Superior area specifically) that I do not believe there are chargers within 100 miles. It's dirt road / two track for 45+ minutes North of Tahquamenon Falls toward the final destination. See red circle in the attached image.
View attachment 14101
There's no way I am trusting the ONE 7kwh charger in Newberry to be working, that's not even on my way to get to my destination. It's close to 2 hours to get from the Macinaw bridge to the destination. Having an EV only would also not allow me to drive around anywhere up there. So it's a big hard no for me regarding BEV.

Exactly! This is the thing that many BEV advocates are clueless about (not this group). Once you are out of the major corridors (“the Sticks”), you might be able to get somewhere, but exploring and getting back can get iffy quickly.

 

[speedrye]

OMG-tears rolling out of my eyes. That was FANTASTIC!!! ️️. I don’t give out 2 gold stars very often. I think the two of us should be hired for the marketing team.

That, sir, would be a terrible idea for all of the best reasons.

Most people I see on a daily basis have a pretty good sense of humor, and those that don't wouldn't choose to drive a Scout anyway. Positioning Scout as fun with a dark side could be very good marketing for an EV company, getting away from the traditional eco-warrior vibe that is off-putting to many, making them harder to convert. Don't market the Scout as an EV. Those that want an EV will already know what it is. Just market it as a better truck or a better SUV. Show off the functionality in humorous/risque ways.

 

[BartMan Terra Total EV]

That, sir, would be a terrible idea for all of the best reasons.

Most people I see on a daily basis have a pretty good sense of humor, and those that don't wouldn't choose to drive a Scout anyway. Positioning Scout as fun with a dark side could be very good marketing for an EV company, getting away from the traditional eco-warrior vibe that is off-putting to many, making them harder to convert. Don't market the Scout as an EV. Those that want an EV will already know what it is. Just market it as a better truck or a better SUV. Show off the functionality in humorous/risque ways.

No I am sticking with Eco warrior. We have already lost anyone that would be off put by this when Scout didn't offer a diesel or V8 model.

 

[speedrye]

No I am sticking with Eco warrior. We have already lost anyone that would be off put by this when Scout didn't offer a diesel or V8 model.

Good point coming from a Terra perspective. Full size truck buyers don't even want the turbo-4 options in their trucks from most of what I see, so for the Terra, you might be right. The full-size truck EV market is remarkably small, but there aren't any competitors really with the Lightning going away.