I saw some discussion in another thread about pricing and rather than derail that thread any further, I decided to start a new one
What I got to thinking about specifically, is the base model pricing at launch in the context of what possible incentives may be available at that point. This could inform a strategy for Scout to position itself to qualify for them, thereby driving some extra sales from folks whose budget is right on the edge of being able to afford it, and the rebates make the difference for them to make the purchase.
Start with the assumption that the federal tax credit/rebate will be gone, and you're left with state level rebates. The challenge is that state rebate programs will differ in what price the vehicles need to stay under to qualify, and some states won't have rebates at all.
I live in MA, so I'll use the MOR-EV program as an example. that program has a maximum MSRP of $55,000 for new vehicles to qualify. https://mor-ev.org/eligible-vehicles
So, if Scout were to set the base model MSRP at $54,999 it would qualify under the program.
I think the strategy would be to look at other state rebates across the country and see if a pattern emerges with regard to a price that would allow the base model Scouts to qualify for as many state rebate programs as possible.
What I got to thinking about specifically, is the base model pricing at launch in the context of what possible incentives may be available at that point. This could inform a strategy for Scout to position itself to qualify for them, thereby driving some extra sales from folks whose budget is right on the edge of being able to afford it, and the rebates make the difference for them to make the purchase.
Start with the assumption that the federal tax credit/rebate will be gone, and you're left with state level rebates. The challenge is that state rebate programs will differ in what price the vehicles need to stay under to qualify, and some states won't have rebates at all.
I live in MA, so I'll use the MOR-EV program as an example. that program has a maximum MSRP of $55,000 for new vehicles to qualify. https://mor-ev.org/eligible-vehicles
So, if Scout were to set the base model MSRP at $54,999 it would qualify under the program.
I think the strategy would be to look at other state rebates across the country and see if a pattern emerges with regard to a price that would allow the base model Scouts to qualify for as many state rebate programs as possible.