R2 Launch Watch

[R1TVT]

I'm sure others are keenly attentive to whats happening in the world from a global macroeconomic and humanitarian perspective. Coincidentally, we are also 3 days away from the Rivian R2 Launch (https://rivian.com/r2) with PRODUCTION pricing. I was thinking about the reservation conversion % increasing significantly with recent news, but it probably also has the inverse effect on buyers with less disposable income, or those who might have more time on the clock with their current vehicle (and might also feel the pinch more from all the pricing pressures across the board).

On the one hand, those that really need a new SUV and have the money are probably thrilled to get into an EV SUV ASAP. On the other hand, those that were borderline on following through might hesitate or not convert. Rivian may also see a whole new tranche of buyers come crashing through the doors - gas $$ prices likely aren't going down any time soon with summer approaching.

The pricing watch is on - At the end of the day, and since the R2 was really designed for the masses, all eyes are going to be on the reveal price, and what value is being delivered at the entry price point. I have a feeling we'll easily see all early build slots full. I don't have a reservation, or a dog in the hunt (other than wanting to see the R2 do well). If R2 does well, it only helps Scout in my mind.

 

[cyure]

I’m really curious to see how many trims they offer, price at launch, etc.

 

[R1TVT]

I’m really curious to see how many trims they offer, price at launch, etc.

Hopefully they keep it really simple. Complexity just adds time and cost, and this is not meant to be a "premium" model, so they are probably best served with fewer trims and more accessories and add ons that can be a la carte.

 

[chucchinchilla]

Here's my feeling on the R2..

..which I made immediately after seeing it in person at the San Jose roadshow. It really hits all the right notes and I have no doubt they'll deliver on their promises, but as I've said with Scout, the challenge here is our needs have changed in the years since. It might work or we might want something with more room. Either way, excited to finally see this happening.

 

[J Alynn]

I'm sure others are keenly attentive to whats happening in the world from a global macroeconomic and humanitarian perspective. Coincidentally, we are also 3 days away from the Rivian R2 Launch (https://rivian.com/r2) with PRODUCTION pricing. I was thinking about the reservation conversion % increasing significantly with recent news, but it probably also has the inverse effect on buyers with less disposable income, or those who might have more time on the clock with their current vehicle (and might also feel the pinch more from all the pricing pressures across the board).

On the one hand, those that really need a new SUV and have the money are probably thrilled to get into an EV SUV ASAP. On the other hand, those that were borderline on following through might hesitate or not convert. Rivian may also see a whole new tranche of buyers come crashing through the doors - gas $$ prices likely aren't going down any time soon with summer approaching.

The pricing watch is on - At the end of the day, and since the R2 was really designed for the masses, all eyes are going to be on the reveal price, and what value is being delivered at the entry price point. I have a feeling we'll easily see all early build slots full. I don't have a reservation, or a dog in the hunt (other than wanting to see the R2 do well). If R2 does well, it only helps Scout in my mind.

Good thinking on this perspective. Will be Interesting