Most Iconic Location(s) for Scout Ads

[J Alynn]

If there was one iconic location for SM to release the first production advertisement that represents everything about what Scouts are-where would it be and what would the activity/scenario be to convey the Scout Community, Scouts go first, 8 day a week, etc….

 

[J Alynn]

Being based in South Carolina I could see it being a Terra on the farm wrapping up the day, loading the family for a trip to Charleston in the city for a dinner then off to a beach shack to set up an evening on the beach with a bonfire. I think something like that shows Made in America, work vehicle- the 8-day a week tie in and then city life and a bit of adventure while showing the electric capabilities of lighting up a beach night. Just my thoughts. One in PA with Philly (city) to rural Lancaster county to Gettysburg would be patriotic and cover similar things but I think the Ode to SC is the best kick off ad approach

 

[chucchinchilla]

Scout Road Trip

Some of our greatest assets in this country are our National Parks and you can't get more American and Scoutsy than taking your vehicle and visiting them. IMO an ad campaign focused around visiting these parks would be a no brainer. It's on brand, it'll look stunning, and it's showing stuff owners can actually go do themselves.

 

[Colton_Scout80]

I think it would be cool to do a ad where a bunch of OH Scout owners take the new scouts to a bunch of national parks alongside there old ones.

 

[Chavannigans]

There definitely needs to be one shot in Marfa Texas outside the infamous Prada store in the middle of nowhere.

 

[cyure]

There definitely needs to be one shot in Marfa Texas outside the infamous Prada store in the middle of nowhere.


View attachment 7640

Why is there a Prada store in the middle of nowhere?

 

[Colton_Scout80]

I’d happily take a new Scout to Yosemite and film a commercial! It’s only an hour and a half away from my house.

 

[cyure]

When we were moving across country we ended up on Route 66 for a bit. We came across this Conoco Station in Shamrock, Texas. I think it would be great if they had ads with Scouts diving all along Route 66 and going to all those roadside attractions that are across the country.

 

[cyure]

I’d happily take a new Scout to Yosemite and film a commercial! It’s only an hour and a half away from my house.

Oh I volunteer as tribute as well. I would even camp in a National Park if I could take a new Scout. Like actual camping. In a tent!

 

[SpaceEVDriver]

Scout Road Trip
View attachment 7639
Some of our greatest assets in this country are our National Parks and you can't get more American and Scoutsy than taking your vehicle and visiting them. IMO an ad campaign focused around visiting these parks would be a no brainer. It's on brand, it'll look stunning, and it's showing stuff owners can actually go do themselves.

100% This.

I would recommend Canyonlands, but there’s at least one iconic trail that the new Scout is probably too wide for, so it probably shouldn’t be part of the campaign.

 

[Chavannigans]

Why is there a Prada store in the middle of nowhere?

It’s really an art installation, not a real store. But people drive from hours away to do photo shoots there and it’s become a little icon in Texas.

Prada Marfa - Wikipedia

en.m.wikipedia.org

 

[J Alynn]

When we were moving across country we ended up on Route 66 for a bit. We came across this Conoco Station in Shamrock, Texas. I think it would be great if they had ads with Scouts diving all along Route 66 and going to all those roadside attractions that are across the country. View attachment 7643

While that Scout is plugged into a wall outlet

 

[Scoutsie]

People come to Boston for the history and to see stuff like the site of the Boston Massacre or Fenway Park or the Old State House, but they are horribly misguided. Nothing is more iconically Massachusetts than the original Dunkin’ Donuts in Quincy, MA.

Also, visit Atlas Obscura for all of your fun travel needs.

 

[R1TVT]

If we are talking Dunkin' & New England, this pretty much takes the cake for Iconic ORV spots.
Tough to beat the Cape Cod National Seashore at Sunset this time of year.
Grab a cooler, some surfboards or surf rods, let a little air out of those BFG's & pop that Terra into into Soft Sand Mode.