List Price

[BillDrexel]

I'm not crazy about the price. $50k puts it up right up against the wrangler and with an entire generation of drivers out there who've never heard of or probably even seen a Scout I think it'll be tough to lure those people away who are looking to go off roading out of the sales lot. You really should be down around 39k. That's an incentive to save real coin vs the wrangler and upsell the people looking at the compass which lists for around 33k. Do not make the mistake IH made. There's some BS out there about the last years of scout making record profits and the gas crisis or the auto workers strike killing the Scout. The reality was that in 1980 you could buy a new Scout for $8k or a wrangler for $6400. That's a 20% difference in price and the precise reason sales dropped through the floor when the economy sucked and money got tight for people. Look I want you guys to succeed, my father had an SSii, ive had 2 Scouts and my brother had one himself so believe me we're fans and buyers but it might be hard to justify a wrangler price without the wrangler capability for a lot of people. Nostalgia sales will only get you so far in this market. You need to give people value for their money otherwise you'll find yourself in the same position IH found itself 45 years ago. If I was on VW's management team I would do everything I possibly could to drive the price down and make the new Scout the vw bug of its age.

 

[04Ram2500Hemi]

Scout is in direct competition with the Bronco (whether they like it or not). They need to be cautious of pricing to stay competitive.

 

[J Alynn]

Scout is in direct competition with the Bronco (whether they like it or not). They need to be cautious of pricing to stay competitive.
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I would disagree and say it is the landcruiser. Larger in size and price point. And RR Defender is my hunch of who will cross shop. I originally hoped it would be the Bronco but everything shown says a step up. Not a Bronco interior that comes close. This will be a gentleman’s farm equivalent SUV. Been on here too long to believe it is the Bronco anymore. Price alone pushes it beyond. People will cross shop but it won’t be apples to apples

 

[cyure]

I would disagree and say it is the landcruiser. Larger in size and price point. And RR Defender is my hunch of who will cross shop. I originally hoped it would be the Bronco but everything shown says a step up. Not a Bronco interior that comes close. This will be a gentleman’s farm equivalent SUV. Been on here too long to believe it is the Bronco anymore. Price alone pushes it beyond. People will cross shop but it won’t be apples to apples

With everything I have test driven and seeing them in person, I would compare it to a Defender 110 or the Landcruiser.

 

[04Ram2500Hemi]

I’m going to respectfully disagree with @J Alynn and @cyure here. I personally am right between the Bronco and the Scout. Yes, the Scout interior looks better put together, but they are more alike than different. Sure some folks who look at the Defender and Landcruiser will look at Scout, but I’d venture to guess those folks will stay loyal to their brand before jumping to Scout (at least in the first five years of production). I thing both Bronco and Jeep owners will look at Scout as an interesting upgrade, but that depends on price. I just don’t see a Range Rover or Landcruiser owner jumping ship in the masses right away.

 

[cyure]

I’m going to respectfully disagree with @J Alynn and @cyure here. I personally am right between the Bronco and the Scout. Yes, the Scout interior looks better put together, but they are more alike than different. Sure some folks who look at the Defender and Landcruiser will look at Scout, but I’d venture to guess those folks will stay loyal to their brand before jumping to Scout (at least in the first five years of production). I thing both Bronco and Jeep owners will look at Scout as an interesting upgrade, but that depends on price. I just don’t see a Range Rover or Landcruiser owner jumping ship in the masses right away.

No worries at all, everyone has different opinions. Now just so I understand are you deciding between a Scout and a Bronco. I’m coming from a Wrangler and I’m definitely looking at the Scout as an upgrade, but mine is a 2013. Lots of things are upgrades.

 

[04Ram2500Hemi]

No worries at all, everyone has different opinions. Now just so I understand are you deciding between a Scout and a Bronco. I’m coming from a Wrangler and I’m definitely looking at the Scout as an upgrade, but mine is a 2013. Lots of things are upgrades.

It is between a Bronco and a Scout for me.

To me a Range Rover, Land Cruiser, and Land Rover (all that I can’t tell the difference between) come with a certain personality that I don’t possess. It’s kind of like Mercedes, it just doesn’t fit who I am. I was raised on Ford, Chevy, and Ram. Anything outside of that was never considered or allowed (except for one Kia Sephia my dad bought cheep, and a Toyota Celica my mom had to have). It’s just how I was raised and who I am. The interior of my Ram is pretty nice, but we’ve never been a luxury car kind of family.

That brings me back to my original argument. Scout doesn’t scream luxury vehicle to me. The new Scout is very nice, but it still has a utilitarian approach to it (which appeals to me). I have a hard time seeing a lot of Land/Range Rover/Cruiser owners (again they all look the same to me) jumping ship right away.

 

[cyure]

It is between a Bronco and a Scout for me.

To me a Range Rover, Land Cruiser, and Land Rover (all that I can’t tell the difference between) come with a certain personality that I don’t possess. It’s kind of like Mercedes, it just doesn’t fit who I am. I was raised on Ford, Chevy, and Ram. Anything outside of that was never considered or allowed (except for one Kia Sephia my dad bought cheep, and a Toyota Celica my mom had to have). It’s just how I was raised and who I am. The interior of my Ram is pretty nice, but we’ve never been a luxury car kind of family.

That brings me back to my original argument. Scout doesn’t scream luxury vehicle to me. The new Scout is very nice, but it still has a utilitarian approach to it (which appeals to me). I have a hard time seeing a lot of Land/Range Rover/Cruiser owners (again they all look the same to me) jumping ship right away.

Thanks for that. Range Rover is very different than a Defender to me. Different price range and luxury yes.

Toyota Land Cruisers start at around $60k.

But honestly whatever makes you happy. Now I know J has said he had a Bronco for a few years and sold it. I just don’t know much about them. Wranglers yes, Broncos no.

 

[SpaceEVDriver]

The thing with Scout is that they’re entering two very crowded markets. Every vehicle in those markets is a potential competitor.

The full-sized pickup market is dominated by Ford and GM. RAM is a distant third. The other players are a large distance behind. The Terra is going to be a small player and will be pulling non-loyal customers from Ford, GM, RAM, Toyota, Nissan, and Rivian. The main driver to Scout will be electrification, the Terra’s styling uniqueness, the lack of dealer BS, and price. If the price is too high, then they will not pull many Ford or GM, or RAM customers. Even though Ford have the best-selling electric pickup, one of the things Ford miscalculated was their loyal base not really being willing to spend $10k-20k more for an EV when they were already skeptical of EVs to begin with.

The Traveler is facing similar concerns. The large SUV market is big. Really big. But it’s also crowded. And it’s not just the usual large manufacturers they have to contend with. The luxury SUV market has a lot of players too. And there’s no doubt that Scout is looking to that market—the interiors on the concept vehicles demonstrate that they hope to pull from the luxury market as well as from the more down-to-earth market.

The Bronco, the Wrangler, the 4Runner, etc., will be their low-price competition. The larger, more expensive 3-row SUVs will be their moderate-price competition. The luxury Land Cruiser, Defender, etc., will be their high-price competition.

I think one thing they could do to excite more non-luxury potential customers is for the next change they make to the Traveler to be a bare-bones rough-and-muddy interior. If they drop all the "high-falutin’" interior trappings and go with highly utilitarian, I think they would ease a lot of concern about who they imagine is their market.

Scout will need to quickly—preferably before the first production vehicles roll off the line—offer a trim to fit into each of those markets if they want to build a base of customers quickly. Rivian only worked for the luxury market and they’ve been struggling to make sales. The R2 is mostly cannibalizing their own R1 sales.

 

[J Alynn]

It is between a Bronco and a Scout for me.

To me a Range Rover, Land Cruiser, and Land Rover (all that I can’t tell the difference between) come with a certain personality that I don’t possess. It’s kind of like Mercedes, it just doesn’t fit who I am. I was raised on Ford, Chevy, and Ram. Anything outside of that was never considered or allowed (except for one Kia Sephia my dad bought cheep, and a Toyota Celica my mom had to have). It’s just how I was raised and who I am. The interior of my Ram is pretty nice, but we’ve never been a luxury car kind of family.

That brings me back to my original argument. Scout doesn’t scream luxury vehicle to me. The new Scout is very nice, but it still has a utilitarian approach to it (which appeals to me). I have a hard time seeing a lot of Land/Range Rover/Cruiser owners (again they all look the same to me) jumping ship right away.

I think this is very valid and I’ll counterpoint. And this is no insult to anyone-( I owned a Bronco and always wanted a wrangler)
I think “luxury and premium” buyers/Toyota buyers are more likely to adopt to the BEV and consider a Scout and I think those who won’t touch a BEV are more prone to looking at a Harvester as an alternative to the Bronco IF they can afford a Scout.
I just had an 18 year old ask me today if I liked my Bronco. I told her I loved it but would never recommend a Bronco to anyone-especially a young person due to all the issues we had. Meantime her second choice is a 4-runner. So that opened my eyes that Bronco buyers will shop wranglers and 4-runners before they cross shop with a Scout. A BASE jump of $12-15K is beyond most buyers shopping these. Not disagreeing with you but younger people are a large buyer pool of wranglers/broncos (or their parents are) and I just don’t see those drivers ponying up an additional $15K.
I just read the new Honda Prelide in Japan sold out of first year production in just a few weeks. And due to nostalgia, the majority of buyers are in their late 40’s to early 60’s. I have a hunch this will be the most common demographic for the new scouts as well, may be solid 50’s to 60’s. But just my take and I enjoy your perspective

 

[Mousehunter]

While the truck and SUV markets are very competitive, the full sized EV truck and SUV markets are fairly limited. Ford and Chevy don't have great sales yet, and I don't think Dodge has entered the ring - and honestly, other than the Nissian Titan (which I don't think is made anymore), that is all the players in the 1/2 ton truck market. I can only think of the EV Hummer in the full sized EV SUV market (probably others), and it is huge and expensive.

While the Scout might compare close to the Bronco in overall width, I think it will feel noticeably larger inside. The Bronco and Wrangler have significant fenders (and shoulders) that make them wider on the bottom than the top. I drive a full sized truck more often than not, but just drove my wife's wrangler on a trip - they are not comparable inside. The truck has a cab, the wrangler has a cockpit. I don't mind cockpits (I also have a sub compact), but they do feel very different to drive in.

FWIW, the town I just drove in has some narrow lanes in major streets. I feel claustrophobic driving my truck in the narrow lanes, but the Wrangler feels almost like a sports car on them (even if the actual width difference is not all that much). I have drove a truck plenty in the city - and it generally did not bother me (parking garages and alleys being an exception). I really don't know why the town I just left had 8' lanes on a winding 4 lane high traffic road. It feels like going through a construction zone, but it is permanently that way. Hit a construction zone on the way home, It felt like 7' lanes with occasional 6' sections (basically one tire touching the cones and the other on grass-at 45mph) - arghhh. Need to remember that one and avoid it next time.