List Price

[BillDrexel]

I'm not crazy about the price. $50k puts it up right up against the wrangler and with an entire generation of drivers out there who've never heard of or probably even seen a Scout I think it'll be tough to lure those people away who are looking to go off roading out of the sales lot. You really should be down around 39k. That's an incentive to save real coin vs the wrangler and upsell the people looking at the compass which lists for around 33k. Do not make the mistake IH made. There's some BS out there about the last years of scout making record profits and the gas crisis or the auto workers strike killing the Scout. The reality was that in 1980 you could buy a new Scout for $8k or a wrangler for $6400. That's a 20% difference in price and the precise reason sales dropped through the floor when the economy sucked and money got tight for people. Look I want you guys to succeed, my father had an SSii, ive had 2 Scouts and my brother had one himself so believe me we're fans and buyers but it might be hard to justify a wrangler price without the wrangler capability for a lot of people. Nostalgia sales will only get you so far in this market. You need to give people value for their money otherwise you'll find yourself in the same position IH found itself 45 years ago. If I was on VW's management team I would do everything I possibly could to drive the price down and make the new Scout the vw bug of its age.

 

[J Alynn]

Yes, the F-150 Platinum (with any drivetrain) is absolutely luxury in my opinion. I was shopping for an XLT when I found a Lariat with a huge discount. Otherwise we would have ended up with an XLT.

I think those specialty finds and one off discounts influence a lot of buyers. I wonder how much discounting Scout will offer and how many years u til sales drop a hair more than expected and suddenly sales start to happen. Always interesting to see where value vs cost lands for the majority of buyers

 

[SpaceEVDriver]

I think those specialty finds and one off discounts influence a lot of buyers. I wonder how much discounting Scout will offer and how many years u til sales drop a hair more than expected and suddenly sales start to happen. Always interesting to see where value vs cost lands for the majority of buyers

I hate shopping for vehicles. I just want the price to be the price, no matter where or when I’m shopping. It’s inane that I could pay $30k less than you for the same truck—I didn’t get a good deal, you just got screwed. I hope Scout doesn’t do a lot of wheeling and dealing and instead just sets reasonable prices online for everyone to see. Maybe a deliver fee varies based on where people are and obviously taxes will vary. But the base price should be the same across the board.

 

[R1TVT]

This is a benefit of D2C sales. Scout sets a price, and it is the price.

No middlemen, no haggling, no BS.

If Scout does a PROMO, everyone can get it on the promo - the D2C model enables Scout to be more efficient with pricing. Good for Scout and good for the buyer.

 

[J Alynn]

I hate shopping for vehicles. I just want the price to be the price, no matter where or when I’m shopping. It’s inane that I could pay $30k less than you for the same truck—I didn’t get a good deal, you just got screwed. I hope Scout doesn’t do a lot of wheeling and dealing and instead just sets reasonable prices online for everyone to see. Maybe a deliver fee varies based on where people are and obviously taxes will vary. But the base price should be the same across the board.

I hope as well!