Navistar rebrands to International Motors

[OleScout]

Looks like Navistar is having a name change to International Motors

Truck maker Navistar announces company name change, effective October 1

This week, Navistar, Inc. announced plans to rebrand with a name change and new logo, starting next month. Effective October 1, 2024, Lisle,

cdllife.com

 

[JohnnyScout]

IMC instead of IHC slight edit of old logos or stylized like the new leaning A in KIA .

Now if they were to merge with Case IH and buy McCormick Tractor and the whole gang would be back together.

Of course this solves where to buy and service our Scouts doesn't it

 

[Bodie]

I think it would have been far less confusing (and richer in heritage) if Scout Motors had instead been called International Motors and the SUV vehicle called a Scout- the International Scout. That would have been a much clearer and stronger tie to the originals. My 1978 Scout says INTERNATIONAL on the grill and on the tailgate.

 

[JohnnyScout]

I think it would have been far less confusing (and richer in heritage) if Scout Motors had instead been called International Motors and the SUV vehicle called a Scout- the International Scout. That would have been a much clearer and stronger tie to the originals. My 1978 Scout says INTERNATIONAL on the grill and on the tailgate.

It may also have several Iover H or is it Hover I logos that VW no longer owns (lost to Case-IH)

But I agree, it would have made more sense to rebrand Navistar (a name that makes as much sense as Verizon) back to International first and then introduce Scout as its newest offering.

Almost 20 years ago my son and daughter-in-law met at International outside Chicago where he interned and she worked in HR. The company made an oversized pickup MXT which if brought back as an oversized EV might have merit

 

[J Alynn]

It may also have several Iover H or is it Hover I logos that VW no longer owns (lost to Case-IH)

But I agree, it would have made more sense to rebrand Navistar (a name that makes as much sense as Verizon) back to International first and then introduce Scout as its newest offering.

Almost 20 years ago my son and daughter-in-law met at International outside Chicago where he interned and she worked in HR. The company made an oversized pickup MXT which if brought back as an oversized EV might have merit

View attachment 2794

That’s a sweet beast. I wouldn’t need anything that big-EVER but it is very nice. Like a gladiator on steroids

 

[61ih80]

With two doors and a removable top would get my vote even if I had to peddle the beast!

 

[61ih80]

When IH Scout came out, SUV wasn't even a word. Scout came out and changed the recreational world. Then as evolution took place there came the soccer mom. This may have been the reason today, why we have SUV's.

 

[JohnnyScout]

While I agree Scout invented the modern SUV and was first with open top on same some acknowledgement should be given Willy's for starting the trend in 1946 and adding 4wd in 1949. https://blog.kaiserwillys.com/willys-station-wagon-a-history

We had a late 50s 2 door on the farm. And we had a first year Scout 80.

 

[J Alynn]

While I agree Scout invented the modern SUV and was first with open top on same some acknowledgement should be given Willy's for starting the trend in 1946 and adding 4wd in 1949. https://blog.kaiserwillys.com/willys-station-wagon-a-history

We had a late 50s 2 door on the farm. And we had a first year Scout 80.

But wasn’t scout first to have a legit removable roof which would define it as today’s SUV

 

[JohnnyScout]

But wasn’t scout first to have a legit removable roof which would define it as today’s SUV

If removable roof is required to define today's SUV then there are only 2. Bronco and Wrangler (hopefully to be increased to 3 with Scout)

 

[J Alynn]

If removable roof is required to define today's SUV then there are only 2. Bronco and Wrangler (hopefully to be increased to 3 with Scout)

thinking more that there was a roof at all. The original Jeep Willie’s were just war vehicles and I thought those had NO roof. I thought scout providing a roof and the rear seats is what defined the Scout as the first SUV. I don’t recall and I’m hoping somebody does know the specifics ?

 

[61ih80]

I think the station wagon gave way to the SUV. With Bronco, Blaser and others have mimicked the original Scout, somewhere in that mix the SUV became the buzzword.

 

[TaconicBear]

If you follow the historical biographies of Ted Ornas it is pretty clear that his thinking was about a "Service Utility Vehicle" aimed at farmers, service stations, and other workers accessing rough terrains. Indeed, I recall that the dealer which I purchased my first Scout from in 1964 had a sign in the window "Scout = Service Utility Vehicle". It wasn't official, just something they did with white-wash, but reflected Ted's thinking. Of course we all know the history of the buying public finding the long roof more appealing and finding more family oriented uses for Scouts.
It has been pretty well researched and established that Ford created the "Sport Utility Vehicle" definition of SUV when it introduced the Bronco.

 

[TaconicBear]

Looks like Navistar is having a name change to International Motors

Truck maker Navistar announces company name change, effective October 1

This week, Navistar, Inc. announced plans to rebrand with a name change and new logo, starting next month. Effective October 1, 2024, Lisle,

cdllife.com

While on their website reading the press release I also read an adjacent release about the graduating class of an 3200 hour training program for new technicians in all aspects of the Navistar/International offerings. Apparently these are fresh recruits sent by dealers. It got me thinking that SM can really get ahead on the service game if it too were to establish a strong educational program. Whether SM settles on using car dealerships or it's own service centers, it would be highly beneficial to have techs attend a "SM University" right at the plant where they can get hands on the details and have the opportunity to interact with the design and production teams. I was disappointed to see that the classes averaged only 9 techs per year for a company of that size; I'd expect SM would have to have a much bigger program to support this new product launch.

International

LISLE, Ill. (August 27, 2024) – Navistar, Inc. (Navistar) is proud to announce the graduation of the latest class from the International Truck and IC Bus Uptime Academy. This 12-month original...

news.international.com

 

[LastDayScout]

Looks like Navistar is having a name change to International Motors

Truck maker Navistar announces company name change, effective October 1

This week, Navistar, Inc. announced plans to rebrand with a name change and new logo, starting next month. Effective October 1, 2024, Lisle,

cdllife.com

Very interesting naming style and timing with Scout’s reveal coming later this month.

 

[LastDayScout]

IMC instead of IHC slight edit of old logos or stylized like the new leaning A in KIA .

Now if they were to merge with Case IH and buy McCormick Tractor and the whole gang would be back together.

Of course this solves where to buy and service our Scouts doesn't it

I could also see that a new version of the IH logo with a IM could work.