Launch Edition

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    Additionally, Scout Motors wants to hear your feedback and speak directly to the rabid community of owners as unique as America. We'll use the Scout Community to deliver news and information on events and launch updates directly to the group. Although the start of production is anticipated in 2026, many new developments and milestones will occur in the interim. We plan to share them with you on this site and look for your feedback and suggestions.

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Cost of launch edition

  • $60k to $65k

    Votes: 3 12.5%
  • $65k to $70k

    Votes: 3 12.5%
  • $70k to $75k

    Votes: 6 25.0%
  • $75k to $80k

    Votes: 10 41.7%
  • $80k and up

    Votes: 2 8.3%

  • Total voters
    24
Ford has a Ford Points program: with each vehicle you get something like 20,000 points. Those points can be used to buy accessories or maintenance. Another option would be a Scout Founders Points program whereby early reservation holders receive enough points with the purchase of the vehicle to spend in the shop.

However, that doesn’t mitigate the potentially high starting price.

The issue will be if Scout doesn’t sell and deliver enough vehicles in the first 3-18 months, it’s going to be considered a “failure” and selling more vehicles later will become even more difficult. IMO, starting with a high-priced version is the wrong way to go. My belief is that they would be better off building the volume first, accepting that the “losses” they incur for selling lower-priced vehicles are part of the investment in their higher-trim vehicles that will come out 18 months after the successful launch. IMO, Scout need a rock-solid launch with sales numbers in their first quarter at least as high as Rivian’s best quarter.
This is why I think a Launch edition should be a solid, non-base trim (but not premium). All necessary skid plates. At least a rear locker. Two to three choices of upper mid level interiors. Aero package in wheels and tires. Choice of glass or solid roof. Three to four distinct paint/striping schemes. I’m not conversant on software integration with the UX but at least robust navigation support.
 
This is why I think a Launch edition should be a solid, non-base trim (but not premium). All necessary skid plates. At least a rear locker. Two to three choices of upper mid level interiors. Aero package in wheels and tires. Choice of glass or solid roof. Three to four distinct paint/striping schemes. I’m not conversant on software integration with the UX but at least robust navigation support.
Hardware wise they should be about as reasonably equipped as the concepts, with some options. We cant change our batteries or suspension after the fact, but racks, bumpers, or boxes can be swapped or added later
 
Amish experience freedom to explore and use modern tech. And it’s farming related
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Typical launch additions are fairly loaded, with about the only features missing being ones that have not been figured out yet. Then honestly, those options often fail to ever materialize anyway. Not saying it is the best way to do things, but it is fairly consistent.

Take the Lightning. It's entire roll out would have been different if Ford had focused on getting the Pro models to contractors as well as fulfilling fleet sales without grossly ridiculous dealer markups. Ford shot themselves in the foot so badly with the rollout, that the Lightning never recovered from being viewed as a ridiculously overpriced vehicle.
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So anyway, I would expect launch to have a good percentage of the factory features present - but honestly aftermarket will probably still need to develop a bit. A lot of aftermarket will not be made until their builders have Scouts on hand and after they believe that it is worth building for the platform (when actual vehicles are on the road rather than just refundable reservations). Just don't see things like ARB bumpers be a supplier park addition on the first vehicles leaving the factory.
 
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Typical launch additions are fairly loaded, with about the only features missing being ones that have not been figured out yet. Then honestly, those options often fail to ever materialize anyway. Not saying it is the best way to do things, but it is fairly consistent.

Take the Lightning. It's entire roll out would have been different if Ford had focused on getting the Pro models to contractors as well as fulfilling fleet sales without grossly ridiculous dealer markups. Ford shot themselves in the foot so badly with the rollout, that the Lightning never recovered from being viewed as a ridiculously overpriced vehicle.
They also pushed the Pro SR more than the Pro ER. And they failed to sell the Pro to non-fleet buyers. If we’d had the option of a Pro, I know at least three other people in my small bubble who would have purchased one (they never purchased any Lightning). And their bubbles are larger when it comes to truck owners… The Lightnings of all trims would have sold far better if the Pro had been available in the volume people wanted it.


Trucked Up EVs has a long video about the ways in which Ford undermined themselves with the Lightning.