Extra, Extra....Read All About It!

[RodorW]

EREVs should have come first, because for most, all it will do is act as a gateway into BEVs, or they will be treated like PHEVs, never charged how they should be, run by gas only, and leave people with a confused outlook on EVs, all the cost of fuel and maintenance, but with a battery. It's also a major let-down if it comes with the discontinuation of the full-electric F-150

 

[LastDayScout]

Hold on to your engineers , Scout Motors. https://apple.news/AKJKfsa0kTUOua-kagyTkyQ

 

[dreamweaver]

Hold on to your engineers , Scout Motors. https://apple.news/AKJKfsa0kTUOua-kagyTkyQ

Yes. Being replaced with EREV.

 

[cyure]

How awful.

All 1,600 Kentucky battery plant employees laid off as Ford pivots away from EV business

All 1,600 employees of the brand new electric vehicle battery plant in Kentucky will be laid off before Ford converts it to manufacture batteries for data centers and other utilities.

www.wdrb.com

 

[THil08]

Ford as a whole in Today ages with CEO Jim Farley, is the definition of incompetence. Back when they were making the dent sides and all the cool cars was when they knew what they were doing. But now it seems they can’t become stable, they are constantly ending productions, adding new packages, removing packages, recalls, can’t seem to make an EV. Which I can remember people saying that legacy automakers were gonna fail, but it seems most of them have figured it out. But the startups still have an edge above the rest.

But now they are just so out of touch. But them going to EREV is understandable, consider that it seems to be a technology that a lot of people are interested in testing out. And that the market wants them.

 

[RodorW]

The issue isn't that people don't want Electric cars, they can just get them at a better value off the used market. And then these massive companies don't try to help weed out the misinformation that's out there. When the Lightning launched the local Electric company bought a fleet of them, along with Mach-E and used Tesla's that employees could take home and experience EVs and allow their close friends and family try them out, since our electric company was trying to get greener and encourage EV adoption

 

[SpaceEVDriver]

Our 2022 Mustang Mach-E was my first Ford in 40-something years. Looks like our 2023 Lightning will be our last Ford. We have zero interest in a fossil fuel vehicle.

 

[Warbirds]

Hold on to your engineers , Scout Motors. https://apple.news/AKJKfsa0kTUOua-kagyTkyQ

The F150 Lightning was neither a good EV or a good truck.
I’ll be curious to see what the EREV does.

 

[Chuckles]

Hold on to your engineers , Scout Motors. https://apple.news/AKJKfsa0kTUOua-kagyTkyQ

EREV isn't new tech. I don't think Scout has to worry. The Chinese market Bronco will be offered as an EREV.

 

[Mousehunter]

Part of me thinks this is potentially inevitable progression. EV's have perhaps started to fill their niche with current technology. Everyone has been dreaming about the next evolution of batteries, but when is it actually coming into production? If we were getting solid state batteries with 50%+ more range in 2 years, it would knock the hell out of EREV sales - but without that EREV's are being planned as a gap fill.

With rare exception, I think EREV's are a dead end evolutionary branch. They will be helpful in getting adoption, but eventually battery tech will kill the vast majority of the need. Long heavy towing, maybe that will be a harder nut to crack.

 

[MountainDad]

BEVs simply aren't at a place yet where they can make the automakers a buck. The markets have spoken. The reason is the Government Thumb on the scales propped up prices in the face of the massive investment in production that is required to get them into the market, and they needed those subsidies for likely two or more decades for the return on that investment to be realized. It isn't as simple as swapping in a battery and electric motors in place of a gas tank and an ICE engine. So...when $10,000 in state and federal subsidies begin to erode or get yanked out from under automakers, the market speaks. Farley straight up said that they can't sell the Lightning at a competitive price vs ICE trucks and make money. The subsidies helped, a little...but not enough. Truck customers are tough customers, and economy car buyers don't have access to convenient charging at their homes or places of work, yet.

When BEVs are on par with ICE in terms of charging time and range in all conditions including desert heat and northern-tier cold, as well as cost to build and consumer pricing...then we will see BEVs take and hold market share. They are already lower in operating cost over the typical duration of vehicle ownership, but they do have a practical lifetime due to natural battery degradation that can't be mitigated with diligent maintenance, which impacts their utility in the used markets.

That future is likely 10+ years away. Even Europe is backing off their EV mandates. Porsche is going back to ICE for their Boxster/Cayman as well.

BEVs will remain the "town car" choice of people who can afford them in spite of their currently poor economics - hopefully the profit margins on those that are sold are enough to keep R&D flowing, otherwise it will be up to universities and corporate venture capital to fund that development.

 

[J Alynn]

Our 2022 Mustang Mach-E was my first Ford in 40-something years. Looks like our 2023 Lightning will be our last Ford. We have zero interest in a fossil fuel vehicle.

It’s a shame they jumped on the kill EV train. Welcome BYD