You’ve all got it wrong. The trick here is asking to be paid to drive a Scout. I’ll do it for $20K annually to cover my expenses and they can pick the model and trim level. Without any visible branding, I’ll take it for nothing.
Don't let the Scout become a status symbol; why $60k misses the point of the Revival
- Thread starter tomgillotti
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This is the obvious and most fair solution.
If we assume the Vehicle is $60,000 and they pay you $20,000 that's one of those 135% savings deals we have been hearing so much about.
See? Everyone wins! My proposal is perfect.If we assume the Vehicle is $60,000 and they pay you $20,000 that's one of those 135% savings deals we have been hearing so much about.
Free market here - I will do it for free if I get to drive one in 2026... If you are going to dream, dream big right?
If they price the Scout too high, then Scout will quickly follow the Ford Lightning into oblivion. The market has shown that for now, most buyers are not going to pay a huge premium for an EV/Hybrid over a regular gas-powered truck.
Welcome to the community. Good thing they have said and keep saying they plan to be $20,000 less than their competitors.
Thanks! Great forums here.
The question is can they keep that commitment when actual deliveries are two years out?
Ford has announced that the F150 Lightning will be replaced with Extended Range Electric Vehicles and Hybrids.
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Short of a dramatic shift due to global reactions to current policies I think so. They started their pricing with their end goal for production in mind. And if SM price has to increase-likelihood is so does every other manufacturer’s products.
They have been consistent. I just saw them December 10th in Chicago and someone asked about price and they said the same thing then that they said when I saw them in June that they said on reveal. They said $20,000 less than competitors.
I have a motto around here. Faith and patience. I say it a lot. So settle in. I’m so looking forward to this journey we are all on together.
She does. We will attest to that
KiddingShe does. We will attest to that
Welcome to the forum, MClayton.
I think there is a crucial distinction in that "$20,000 less" figure that explains the disagreement here.
When Scout says they plan to be "$20k less than competitors," they are almost certainly comparing themselves to the Rivian R1S/R1T or the Hummer EV, which sit in the $80k–$100k range. In that specific "Luxury EV" context, Cyure is right—Scout is the affordable option.
However, your point stands regarding the broader market. Most truck buyers aren't cross-shopping a Rivian; they are cross-shopping an F-150 XLT or a Silverado LT, which you can still get in the $45k–$50k range.
If Scout prices itself at $60k, they win the "EV Crowd" (undercutting Rivian), but they risk losing the "Truck Crowd" (who won't pay a $15k premium over a gas Ford).
That is exactly what happened to the Lightning—it was competitive for an EV, but too expensive for a Truck. Scout needs to be careful not to fall into that same trap.
Depends on how that Ford is equipped. You would need a pretty stripped Ford to get it down to $45k. Replacing my F250 would cost closer to $90k. If you consider the Lightning the competitor - I don't think you are finding a Lightning with 350 miles of range for $45k either.
I looked and local dealers have the Ford Lightning Flash (midlevel Lightning) selling for around $70,000 plus. They have a max range of 300 miles.
The stripper Lightnings are around $50,000 with a range of about 230 miles.
Personally, I would assign a much higher value score to a Scout Terra, than to a Ford Lightening. They are just very different trucks to me.
So, consider that not all buyers are falling into traps - they likely think about capability, use cases, and ownership requirements differently.
The trap some of you are falling into is believing that this is "Scout's only chance" and that to win, they must "capture the equivalent marketshare to one of the big 3's ICE truck marketshare" straight out of the gate. That is an incorrect way to think about their re-launch, and has never been part of Scout's narrative. There can be multiple steps and multiple trucks with different entry points. Sorry - they just aren't going to be launched all at once, which likely makes some people unhappy.
So, consider that not all buyers are falling into traps - they likely think about capability, use cases, and ownership requirements differently.
The trap some of you are falling into is believing that this is "Scout's only chance" and that to win, they must "capture the equivalent marketshare to one of the big 3's ICE truck marketshare" straight out of the gate. That is an incorrect way to think about their re-launch, and has never been part of Scout's narrative. There can be multiple steps and multiple trucks with different entry points. Sorry - they just aren't going to be launched all at once, which likely makes some people unhappy.
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