Don't let the Scout become a status symbol; why $60k misses the point of the Revival

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Some good points made. We drive a 2016 Jeep Patriot. It was the least complicated vehicle we could fine that met our needs. It does have power windows. Unfortunately it’s not going to make it to 2028-29. All kind of sensors giving up the ghost. Least complicated must also mean cheaply made. Anyway looking for something to get me through 3 years. Not much out there. Build quality, ease of daily maintenance of todays vehicles are great. But they complicate them with all these add on’s.
The ideal vehicle?
1980 Scout built with todays engineering and manufacturing. No fluff.
 
Some good points made. We drive a 2016 Jeep Patriot. It was the least complicated vehicle we could fine that met our needs. It does have power windows. Unfortunately it’s not going to make it to 2028-29. All kind of sensors giving up the ghost. Least complicated must also mean cheaply made. Anyway looking for something to get me through 3 years. Not much out there. Build quality, ease of daily maintenance of todays vehicles are great. But they complicate them with all these add on’s.
The ideal vehicle?
1980 Scout built with todays engineering and manufacturing. No fluff.
That sucks. Sorry you have to deal with that.
 
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Some good points made. We drive a 2016 Jeep Patriot. It was the least complicated vehicle we could fine that met our needs. It does have power windows. Unfortunately it’s not going to make it to 2028-29. All kind of sensors giving up the ghost. Least complicated must also mean cheaply made. Anyway looking for something to get me through 3 years. Not much out there. Build quality, ease of daily maintenance of todays vehicles are great. But they complicate them with all these add on’s.
The ideal vehicle?
1980 Scout built with todays engineering and manufacturing. No fluff.
Sensors in new vehicle are generally your friend. Informing you how your vehicle is performing. Long warranties are a better friend. :)
 
It's not just cars. Prices for everything have skyrocketed. It's called inflation.


The largest cost in an EV is the battery pack. China can make cheap batteries because they literally dump all of the toxic waste into the river. Scout can't do that so their prices will be higher.

Last thing I will say about China is that they literally stole every piece of technology in the cars they make. It's really easy to make a cheap car if all of your R&D is free......

If we automate everything (either through robots or AI) and put everyone out of work, what will that do to wages? How will people be able to buy the products? You want to have your cake and eat it too.



As someone that bought his first Tesla in 2010, I can tell you that the early adopters ARE willing to pay extra to help the company succeed. Tesla was very straightforward about this when I bought my Roadster. I knew I was helping to fund the development of the factory and future vehicles.

In the end you are asking for magic. You act is if there is some grand conspiracy to increase prices beyond the rate of inflation. If that were true then those higher prices would show up as increased profit margins by the automakers and to my knowledge that isn't happening. So where is the money going? Increased costs.

What you are describing is a systemic issue with the costs of all things today and it is directly the fault of Congress dumping an extra $2 Trillion dollars into the economy every year. When you have more dollars chasing the same goods and services, prices will go up. This is freshman-level economics here. Yet no one wants to have a serious conversation about living within our means as a country. Everyone wants the other person's sugar cut but not theirs.

We can absolutely have a discussion about wages and why they haven't kept up but that is a separate discussion from changes that we're seeing in price level.

People need to understand that we had a regime change in 2020. From 1980-2020 we had disinflation and falling interest rates. Those days are over. We are now in an era of higher inflation and rising interest rates. I was a child in the 70's so this is my first direct experience with inflation but I have done a lot of reading. Everyone needs to know that we are not going back to 2019. We should expect 40 years of higher inflation and rising interest rates.

Here is a 10-year Treasury chart. 2020-2060 will be a mirror of 1980-202. Plan accordingly.
View attachment 11966
Since you decided to bring up "Freshman Economics" and condescend to the room, let’s actually look at the Graduate Level P&L statements, because your assumptions about where the money is going are demonstrably false.

1. The Myth of "Just Covering Costs"

You stated: "If that were true [greedflation], higher prices would show up as increased profit margins... to my knowledge that isn't happening."

Your knowledge is outdated.

• GM & Ford: In 2022/2023, despite selling fewer cars, they posted record net incomes.

• The Industry: Automaker profit margins hit historic highs post-2020. They realized that selling fewer cars at significantly higher prices was more profitable than the high-volume model.

• The Reality: They didn't just pass along the cost of steel; they baked in a massive premium because they knew supply was constrained. Pretending this is purely "Congress printing money" ignores the corporate strategy shift explicitly stated in nearly every earnings call since 2021.


2. The China "Coping Mechanism"

Stop using the "Toxic River" argument as a security blanket. It’s a dangerous coping mechanism.

• Battery Tech: China isn't winning just because they dump sludge in a river. They are winning because they bet the house on LFP (Lithium Iron Phosphate) chemistry 15 years ago while the West ignored it.

• IP Theft: You claim they "stole every piece of technology." You can't steal what didn't exist. They invented the modern supply chain for cheap EVs.

• The Point: As long as we sit here and scream "Cheater!" while they vertically integrate, we lose. I don't want Scout to complain about China; I want Scout to beat them. And you don't beat them by charging $65k for a truck that costs $35k to make in Shanghai.


3. The "Charity" Argument (Tesla 2010 vs. VW 2027)

You brought up buying a Tesla Roadster in 2010 to "help the company."

That is noble. But Scout is not a startup.

• They are a subsidiary of Volkswagen Group, the second-largest automaker on the planet with $330 Billion in revenue.

• They don't need my charity to "keep the lights on." They need to sell a competitive product.

• Asking the working class to pay a "Startup Premium" to a multi-national conglomerate is absurd. You paid extra to save a startup; I’m not paying extra to pad VW’s quarterly dividend.


4. Your Own Logic Defeats You

This is the part that baffles me.

• Your Premise: We are entering a 40-year cycle of high inflation, high interest rates, and crushed purchasing power. ("Plan accordingly").

• Your Conclusion: Therefore, Scout should release a high-priced, high-margin luxury truck.

Do you see the contradiction!?

If you are right—if the consumer is going to be squeezed for the next 40 years—then launching a luxury lifestyle vehicle is a death sentence.

In the "Regime Change" you described, the only companies that survive are the ones that ruthlessly cut costs and provide value (think Costco, Amazon, Model Y).

If the economy is as grim as you say, a $45,000 truck isn't "magic"—it is the only lifeboat that will float.


The Bottom Line

I am planning accordingly. That’s why I’m refusing to accept $60k as the new baseline. If "Freshman Economics" teaches supply and demand, then "Real World Economics" teaches that if you ignore the price elasticity of your customers in a recession, you go bankrupt.
 
This thread needs to go!

“Can I get an AMEN!?”
It is always telling when the response to economic data is a call for censorship.

If the argument for a $60,000 truck was strong, you wouldn't need to delete the counter-argument. You could just win the debate on the merits.

Asking to ban a discussion because you don't like the conclusion is the definition of an echo chamber. I think the Scout community is strong enough to handle a little disagreement.

And, let's save the Amens for whom is most deserving ✝️
 
It is always telling when the response to economic data is a call for censorship.

If the argument for a $60,000 truck was strong, you wouldn't need to delete the counter-argument. You could just win the debate on the merits.

Asking to ban a discussion because you don't like the conclusion is the definition of an echo chamber. I think the Scout community is strong enough to handle a little disagreement.

And, let's save the Amens for whom is most deserving ✝️
You came here last week, and have created enemies here. It better if this thread was to disappear and you were to just blend in with the crowd. 60k isn’t a bad price tag. It’s right on the money for what you are getting. And if you don’t like it then LEAVE.
 
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You came here last week, and have created enemies here. It better if this thread was to disappear and you were to just blend in with the crowd. 60k isn’t a bad price tag. It’s right on the money for what you are getting. And if you don’t like it then LEAVE.
"Blend in with the crowd."

That is exactly the attitude that got us into this mess.

The reason truck prices have spiraled out of control is precisely because too many people were willing to "blend in," keep their heads down, and sign the check for whatever number the dealer slid across the table.

If refusing to blindly accept a $60,000 price tag makes me an "enemy" to some people here, I wear that badge happily. I didn't come here to win a popularity contest. I came here because I care about the future of this brand, and I believe that future depends on accessibility, not just "value for the money" for the top 10% of earners.

I’m not going to "blend in" with a crowd that cheers for higher prices, and I’m certainly not leaving just because my opinion makes you uncomfortable. If you are happy with the price, buy two of them. But don't tell the rest of us to shut up and go away just because we want the brand to be better.
 
"Blend in with the crowd."

That is exactly the attitude that got us into this mess.

The reason truck prices have spiraled out of control is precisely because too many people were willing to "blend in," keep their heads down, and sign the check for whatever number the dealer slid across the table.

If refusing to blindly accept a $60,000 price tag makes me an "enemy" to some people here, I wear that badge happily. I didn't come here to win a popularity contest. I came here because I care about the future of this brand, and I believe that future depends on accessibility, not just "value for the money" for the top 10% of earners.

I’m not going to "blend in" with a crowd that cheers for higher prices, and I’m certainly not leaving just because my opinion makes you uncomfortable. If you are happy with the price, buy two of them. But don't tell the rest of us to shut up and go away just because we want the brand to be better.
Well your idea will collapse Scout on day one. Scouts are built up from the ground, with parts that aren’t on the market yet. EREV like Harvester aren’t popularized or as advanced. The E axle is also a custom part designed for Scout.

But good luck finding your truck bud. Go get a SLATE.
 
It is always telling when the response to economic data is a call for censorship.

If the argument for a $60,000 truck was strong, you wouldn't need to delete the counter-argument. You could just win the debate on the merits.

Asking to ban a discussion because you don't like the conclusion is the definition of an echo chamber. I think the Scout community is strong enough to handle a little disagreement.

And, let's save the Amens for whom is most deserving ✝️
Oh we can certainly handle disagreements here and we have plenty of them. We have become quite the little family around here I feel.

I think the issue is the only answer you seem to want is for Scout to say you know what Tom, you are correct. We were wrong and we are going to reduce the price to $40,000. They aren’t going to do that. Jamie has explained multiple times all the reasons why it’s just not going to happen.

Now at some point in the future they may build a smaller less expensive Scout, but these aren’t those.

There’s tons of other topics on here to talk about. Colors, to winch or not to winch, towing, harvester questions, off roading features. I mean the list goes on and on. No one needs to blend in, but there are some things that just aren’t going to happen, no matter how much you want them to.
 
Oh we can certainly handle disagreements here and we have plenty of them. We have become quite the little family around here I feel.

I think the issue is the only answer you seem to want is for Scout to say you know what Tom, you are correct. We were wrong and we are going to reduce the price to $40,000. They aren’t going to do that. Jamie has explained multiple times all the reasons why it’s just not going to happen.

Now at some point in the future they may build a smaller less expensive Scout, but these aren’t those.

There’s tons of other topics on here to talk about. Colors, to winch or not to winch, towing, harvester questions, off roading features. I mean the list goes on and on. No one needs to blend in, but there are some things that just aren’t going to happen, no matter how much you want them to.
AAAAMMMEEEEENNNN!!!!
 
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I’m not going to "blend in" with a crowd that cheers for higher prices, and I’m certainly not leaving just because my opinion makes you uncomfortable. If you are happy with the price, buy two of them. But don't tell the rest of us to shut up and go away just because we want the brand to be better.
By “us,” do you mean yourself and the spirit of Christmas or something else?

Also: are you going to actually join this community or only post to your own thread? If you spent this energy getting informed and learning more about the community and the vehicles, it’d be much easier for people to take you seriously.
 
By “us,” do you mean yourself and the spirit of Christmas or something else?

Also: are you going to actually join this community or only post to your own thread? If you spent this energy getting informed and learning more about the community and the vehicles, it’d be much easier for people to take you seriously.
Can I get an AMEN! for @Scoutsie everyone?
 
This is exactly why I always order my vehicles. Always get what I want.
I’ve come to feel the same way or will have dealer find one just like I want. Why should I have to compromise because dealers lack the ability to order cars other than standard 4 options and black on black color scheme. That’s not me
 
By “us,” do you mean yourself and the spirit of Christmas or something else?

Also: are you going to actually join this community or only post to your own thread? If you spent this energy getting informed and learning more about the community and the vehicles, it’d be much easier for people to take you seriously.
There is a lot of truth here. Coming in hot on day one doesn’t earn respect from those on here who have taken the time to explore and learn and see more than one point of view. But you do you!
 
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