Marketing IDIOTS

[SrfnFly227]

As mentioned, the Bravada was a rebadged Blazer/Jimmy. Full time AWD rather than selectable 4wd. Pretty sweet digital dash. I was fortunate as a teenager to get my parent's when they got something newer. Ours was all maroon. As in everything. Interior, exterior, everything. It was incredibly comfortable despite the color. 10 hour drive to college and never had an ache. Unfortunately it became a little less reliable than we would have liked and I bought the Explorer. Even at 20 years old, my back would start giving me issues before 10 hours was up.

At some point, I put a 6 disk cd changer in the arm rest of the Bravada. It sent out a signal over FM. My best friend from growing up went to a different college, but also in FL and he would follow close enough to pick up the signal from my player. I'd play dj.

And for @cyure, yes ours had a tire carrier

 

[J Alynn]

As mentioned, the Bravada was a rebadged Blazer/Jimmy. Full time AWD rather than selectable 4wd. Pretty sweet digital dash. I was fortunate as a teenager to get my parent's when they got something newer. Ours was all maroon. As in everything. Interior, exterior, everything. It was incredibly comfortable despite the color. 10 hour drive to college and never had an ache. Unfortunately it became a little less reliable than we would have liked and I bought the Explorer. Even at 20 years old, my back would start giving me issues before 10 hours was up.

At some point, I put a 6 disk cd changer in the arm rest of the Bravada. It sent out a signal over FM. My best friend from growing up went to a different college, but also in FL and he would follow close enough to pick up the signal from my player. I'd play dj.


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And for @cyure, yes ours had a tire carrier

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Love it. After my first driver (the scout II traveler) we got my dads ‘79 Buick leave (with white landau roof) but everything was that same but funding color. But the seats were velour

 

[Mousehunter]

I don't think going EV is necessarily excluding 90% of the market. EV's currently have a fairly good percentage penetration into the car market - even in the USA. What they lack is penetration into the full sized truck and SUV market. But it is a bit early to say if that is because that market hates EV's, or just that that market has not been successfully marketed to. Rivian is not quite full sized, and looks like an EV. The Hummer EV is oversized. and virtually priced outside the market as well. To me, the Scout Traveler is the first serious attempt by anyone to address the full sized SUV market with an EV. How it fairs will have long term market implications.

As for electric full sized pickups - well that has been tried (and essentially failed). Ford shot themselves in the foot with their effort. The dealers did not want to sell them, then when they were forced to inventory them they put a prohibitive up charge on them for "market demand". I don't think the limited market ever got over that. Plus, it simply did not "look" like the trucks that were popular - they made it into an urban truck, and that is not really what was selling anyway. Chevy did a little better, but again its price and looks did it no favors. The secondary problem with EV trucks is people want to believe they can tow with their trucks. Sure, most don't, or at least don't often. But 100 towing range is a joke. It makes a full sized EV truck a hard sell.