The manufacturer of Scout's e-axle is dealing with a UAW strike right now. Hoping for a quick and fair resolution.
Extra, Extra....Read All About It!
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Wonder if they are transferable? I have a bunch of friends and family in NY that maybe can enter on my behalf
VW Group of America CEO Kjell Gruner asked about Scout in an Automotive News interview
The dealers bring that up and we give them the same answer that I need to give you: Scout is not part of our jurisdiction here. Dealers are very emotional about it, and to me, that’s a positive sign because they are very emotional about the VW brand. They love the VW brand. Often it’s a generational thing. The previous generation [of] dealers [started] with a small VW dealership in the 1960s selling Beetles. So a lot of emotional capital, but also real capital investment. The worst thing would be if dealers were just agnostic and have no emotional investment. The good news is they’re emotionally invested, and I love that. And if that means we’re also having heated discussions, I’ll take it. Much better than people not caring about it. They do care about the brand and we do the same.
At the end of the day, this is about is there enough investment in the VW brand and do they have a future in the VW brand? We showed them the product plans and this is what we’re investing. I hope we could solve for that. And the last topic is, does the VW Group believe in the dealership model? Of course, the VW Group believes in the dealership model. We do. The franchise dealership model is at the core of what we do in the United States of America. We believe in it. We partner with our dealers. We are here to make them successful because we also know they are there to find customers, to make customers happy, to make sure they are on the road and are happy customers. I see this as one ecosystem. This is win-win. It can never be win-lose. We love our dealers. We closely collaborate and yes, we listen to their concerns, be that something like Scout, be it quality, be it what they need in terms of supply like the Tiguan SEL R-Line ― we need more of those. You can only do that in very, very close communication and collaboration. We’re always here for them and for feedback.
Scout isn’t part of VW Group of America, but dealers have very strong feelings about it. What’s been your approach to talking with dealers about Scout?
The dealers bring that up, and they should. It’s an open communication. We win together as a team. We’ve increased the frequency of how often we meet. For our national dealer council, we used to meet on a quarterly basis. We said let’s intensify communication, so now we come together on a monthly basis.The dealers bring that up and we give them the same answer that I need to give you: Scout is not part of our jurisdiction here. Dealers are very emotional about it, and to me, that’s a positive sign because they are very emotional about the VW brand. They love the VW brand. Often it’s a generational thing. The previous generation [of] dealers [started] with a small VW dealership in the 1960s selling Beetles. So a lot of emotional capital, but also real capital investment. The worst thing would be if dealers were just agnostic and have no emotional investment. The good news is they’re emotionally invested, and I love that. And if that means we’re also having heated discussions, I’ll take it. Much better than people not caring about it. They do care about the brand and we do the same.
At the end of the day, this is about is there enough investment in the VW brand and do they have a future in the VW brand? We showed them the product plans and this is what we’re investing. I hope we could solve for that. And the last topic is, does the VW Group believe in the dealership model? Of course, the VW Group believes in the dealership model. We do. The franchise dealership model is at the core of what we do in the United States of America. We believe in it. We partner with our dealers. We are here to make them successful because we also know they are there to find customers, to make customers happy, to make sure they are on the road and are happy customers. I see this as one ecosystem. This is win-win. It can never be win-lose. We love our dealers. We closely collaborate and yes, we listen to their concerns, be that something like Scout, be it quality, be it what they need in terms of supply like the Tiguan SEL R-Line ― we need more of those. You can only do that in very, very close communication and collaboration. We’re always here for them and for feedback.
Meaningful updates: more power, 20% quieter, vented seats, better stereo, nice interior touches. I will check it out, but a potential price tag of $75k is a lot.
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Yes-for a Bronco it is quite a lot and with the numerous issues we had on our previous Bronco I’d be very gun shy but she’s a looker!
I gotta say guys, for car that other forums call vaporware like the Scout, it sure has influenced the market quite a bit. Seeing other manufacturers lifting specific features and colors means they're taking Scout seriously.
Well good to know they really, really love their dealers
. Sounds like a lot of double speak
I can think of another description…Well good to know they really, really love their dealers
Are you talking about the Bronco Filson? I'm not seeing any Scout influence there. If anything I'd say the exterior color is similar to Volkswagen Atlas Peak Edition, green accents on the inside are like Explorer Timberline, and the branding is just a page out of the Eddie Bauer (RIP) book.
VW group has a lot of brands under it. With a couple exceptions, they don't share franchises (I think I might have heard of a Audi/VW dealer). But have never heard of a Bentley, Porsche, or International Harvester combined with a VW dealer. They have a VERY long history of keeping vehicle lines with different target markets separate. VW dealers apparently are screaming that Scout is scalping their target market - but I really don't see that. There may be crossover customers - but the target market is fairly different. Off-road vs Autobahn. American feel vs German feel. Tech vs buttons. If I wanted a VW SUV - I would already own one.
I generally agree but our local VW/Audi dealer is in same building and Porsche is immediately behind in own building but all three share service department which is unique. Porsche has a few separate bays but all are under one umbrella franchise. While the two aren’t in same open space as showroom goes you can get to each from interior
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No problem if the one dealership has franchise agreements with multiple brands under VW Group. But it requires multiple franchise agreements. Towns I have lived in, they usually were separate locations (even if the dealerships had common ownership - I never investigated that). Now when I lived in Houston and was an auditor - I audited one ownership team own quite a few seperate franchises - and in several locations they were next door to each other. Motor Miles. But you rarely see Ford, Dodge, and Chevy sold out of the same showroom (even if the ownership team had all 3 franchisees). FWIW I think that ownership team had 20 "dealerships" under it. To be totally honest - I have bought both Ford and Chevy's under the same ownership team.
Trail Mater and The Worlds Largest Off-Road Wrecker recover Whistlin Diesel’s stranded Cybertruck in Moab.
Apparently Whistling Diesel is famous for torturing trucks to failure. It may—or may not—be interesting to see a Scout in their hands.
I hope he gets one of the very first Scouts. Lets see a real test, manufacture tests aren't enough, because they aren't doing the unthinkable.
I would love to see a Scout at Beer O' Clock Hill in Australia.
www.carexpert.com.au
Video: Off-road battle for Beer O’Clock Hill has automakers scrambling
We put Australia’s best off-road 4x4 dual-cab utes head-to-head on one of the toughest 4x4 hill climbs in the country.
www.carexpert.com.au
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