Dear Scout Community and Team,
I have already reached out directly to Scout Support to share my perspective, but I wanted to bring this conversation here to the Community Forum to hear your thoughts and make sure this voice echoes louder within the company’s product and strategy teams.
I am writing to you from Greece, a country with rugged, mountainous terrain. As a hardcore off-road enthusiast, I have been closely following the rebirth of Scout, and there are massive business and philosophical reasons why Scout belongs in Europe.
The Power of the VW Group: Scout belongs to the Volkswagen Group, a European automotive titan. VW has the entire infrastructure ready to easily open the doors to the European market. Even if the "Scout" name has more historical weight in the US, the platform and vehicles could easily be introduced here, even under a different corporate branding if necessary.
A Massive, Wealthy Market: You are leaving a wealthy market of 700 million people completely untouched. No matter how strict European regulations are, vehicles like the Scout—especially with the Harvester EREV system—already comply with them! It is already electric with a massive range and a generator. It would literally blow up the European market because there is absolutely nothing like it here. Traditional 4x4 enthusiasts are terrified of pure BEVs because of range anxiety in remote areas, and your EREV system is the ultimate "holy grail."
The European Dream of American Cars: American vehicles are the dream of almost every European enthusiast. We love muscle cars and rugged trucks. The reason we don't have them is not Europe's fault; it's because American automotive policy has historically snubbed or ignored the European market. Today, both our continents are being flooded by Chinese vehicles. If we want our automotive culture to survive, we must cooperate. Europeans have already flooded the US market with fresh, competitive cars, and now American brands need to open up to Europe. American cars offer a deep respect for the true driving experience that neither European nor Chinese brands offer anymore.
Character Without Compromise: Regulation is just an excuse. The real issue is that American companies often choose not to adapt their vehicles to be flexible for international regulations without undermining their character. In Europe, we still have huge luxury SUVs with V8 hybrid motors that meet strict emission and safety standards. You don’t even need a V8; your electric/EREV setup is already perfectly compliant and ready.
Amortizing a Multi-Billion Dollar
Investment: Billion-dollar investments are being made for a brand-new factory. For what? To sell only two models exclusively in the US, where competition from established domestic brands is brutal? How can a multi-billion dollar investment be amortized with just two models in one market? Flood the world with Scout vehicles. What is the problem?
This open communication is what I admire about Americans, unlike the European market which has unfortunately turned into an arrogant corporate cartel. Now, the rise of Chinese brands is serving as a "Nemesis" to Europe’s arrogance, and I truly hope American leadership recognizes how vital it is not to let this happen in your home market.
I am currently searching for my next vehicle, and the options in Europe are incredibly limited. Right now, the only cars I like are American: the Jeep Wrangler Rubicon 4xe (which is being discontinued here and replaced by the Recon) and the Ford Ranger Raptor. Unfortunately, neither meets my needs 100%. The Jeep is a capable off-roader but outdated and unreliable in safety systems, and its upcoming electric replacement (Recon) has a doubtful reputation and low range. The Ford Raptor is an incredible off-road sports truck, but it lacks family comfort and has extremely high fuel consumption.
And then, Scout comes along and checks every single box: space, quality, range, off-road capabilities, design, and price. Even if it reached Europe at a price point of €80,000 - €100,000, it would be an absolute game-changer, and I would be among the very first customers to buy it.
My first child is about to turn one year old, and we are already planning for our second. My dream is to own a Scout very soon, so I can enjoy comfortable road trips and create beautiful memories with my growing family in the stunning Greek countryside and our incredible mountains.
I sincerely hope Scout’s leadership decides to cross the Atlantic and conquer the world. (And hey, if Scout ever comes to Europe because of this pitch, I certainly wouldn't say no to a complimentary Scout Traveler for my contribution!
)
Much love and respect from Greece!
Fotis
I have already reached out directly to Scout Support to share my perspective, but I wanted to bring this conversation here to the Community Forum to hear your thoughts and make sure this voice echoes louder within the company’s product and strategy teams.
I am writing to you from Greece, a country with rugged, mountainous terrain. As a hardcore off-road enthusiast, I have been closely following the rebirth of Scout, and there are massive business and philosophical reasons why Scout belongs in Europe.
The Power of the VW Group: Scout belongs to the Volkswagen Group, a European automotive titan. VW has the entire infrastructure ready to easily open the doors to the European market. Even if the "Scout" name has more historical weight in the US, the platform and vehicles could easily be introduced here, even under a different corporate branding if necessary.
A Massive, Wealthy Market: You are leaving a wealthy market of 700 million people completely untouched. No matter how strict European regulations are, vehicles like the Scout—especially with the Harvester EREV system—already comply with them! It is already electric with a massive range and a generator. It would literally blow up the European market because there is absolutely nothing like it here. Traditional 4x4 enthusiasts are terrified of pure BEVs because of range anxiety in remote areas, and your EREV system is the ultimate "holy grail."
The European Dream of American Cars: American vehicles are the dream of almost every European enthusiast. We love muscle cars and rugged trucks. The reason we don't have them is not Europe's fault; it's because American automotive policy has historically snubbed or ignored the European market. Today, both our continents are being flooded by Chinese vehicles. If we want our automotive culture to survive, we must cooperate. Europeans have already flooded the US market with fresh, competitive cars, and now American brands need to open up to Europe. American cars offer a deep respect for the true driving experience that neither European nor Chinese brands offer anymore.
Character Without Compromise: Regulation is just an excuse. The real issue is that American companies often choose not to adapt their vehicles to be flexible for international regulations without undermining their character. In Europe, we still have huge luxury SUVs with V8 hybrid motors that meet strict emission and safety standards. You don’t even need a V8; your electric/EREV setup is already perfectly compliant and ready.
Amortizing a Multi-Billion Dollar
Investment: Billion-dollar investments are being made for a brand-new factory. For what? To sell only two models exclusively in the US, where competition from established domestic brands is brutal? How can a multi-billion dollar investment be amortized with just two models in one market? Flood the world with Scout vehicles. What is the problem?
This open communication is what I admire about Americans, unlike the European market which has unfortunately turned into an arrogant corporate cartel. Now, the rise of Chinese brands is serving as a "Nemesis" to Europe’s arrogance, and I truly hope American leadership recognizes how vital it is not to let this happen in your home market.
I am currently searching for my next vehicle, and the options in Europe are incredibly limited. Right now, the only cars I like are American: the Jeep Wrangler Rubicon 4xe (which is being discontinued here and replaced by the Recon) and the Ford Ranger Raptor. Unfortunately, neither meets my needs 100%. The Jeep is a capable off-roader but outdated and unreliable in safety systems, and its upcoming electric replacement (Recon) has a doubtful reputation and low range. The Ford Raptor is an incredible off-road sports truck, but it lacks family comfort and has extremely high fuel consumption.
And then, Scout comes along and checks every single box: space, quality, range, off-road capabilities, design, and price. Even if it reached Europe at a price point of €80,000 - €100,000, it would be an absolute game-changer, and I would be among the very first customers to buy it.
My first child is about to turn one year old, and we are already planning for our second. My dream is to own a Scout very soon, so I can enjoy comfortable road trips and create beautiful memories with my growing family in the stunning Greek countryside and our incredible mountains.
I sincerely hope Scout’s leadership decides to cross the Atlantic and conquer the world. (And hey, if Scout ever comes to Europe because of this pitch, I certainly wouldn't say no to a complimentary Scout Traveler for my contribution!
Much love and respect from Greece!
Fotis