Most car companies collect a lot of data on owners, and owners (as well as passengers!) have little to no control over whether that happens, or what is done with their data. As someone who highly values my privacy, I propose $subject as an additional way Scout can differentiate itself from the pack. I don't think I am alone in my desire to be able to choose what data I share, and approve or deny requests for how to use this data. I can do this already on my phone, and there is no reason I should not have the same control with my vehicle. The Mozilla Foundation did a research report on this a while ago, here is an article from Ars Technica summarizing (and linking to) it. I read another more recent story about Subaru collecting and storing location data for a sample vehicle the writer used for testing for a full year! This data showed the location of the car over time, and could be used to get the location at any time, by any employee. The writer fairly trivially (he was a security researcher) was able to get into the system, meaning a bad actor could do the same. This is not only a security issue, but something that should never have been allowed in the first place. I can understand having location data (much more tightly secured) for a very limited time. This could be useful if, for instance, someone went missing, and for some reason didn't have their phone. However, this is not something that should be retained long term. My data is mine, not the property of the company who I bought the vehicle from. Scout, please come out strongly on the side of users owning their data, and having choice in how that data is used. This would be a major selling point for me.
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