Extra, Extra....Read All About It!

[6-ScoutFamily]

Been having a lot of these old VW adds pop up in my feed and i remember them all. This is how Scout should approach their advertising.

 

[6-ScoutFamily]

Here’s a compilation. There are two they didn’t include that really stuck with me when I saw them originally. One was when they introduced the new beetle. They had one sitting alone and then music started playing, the car started spinning like a flying saucer, and lifted off into the sky. The other one was when Dustin Hoffman was showing the VW wagon, displaying the great room in the back, then he lifted the lid in front and said, “what do you know, another trunk”. That’s got to be a Scout commercial.

 

[6-ScoutFamily]

Here’s the UFO one.

 

[6-ScoutFamily]

Here’s the Dustin Hoffman commercial I was thinking of.

 

[J Alynn]

Been having a lot of these old VW adds pop up in my feed and i remember them all. This is how Scout should approach their advertising.

Never seen that ad but I love it. And maybe Scout can pull off a variation-d be happy to see that. The hockey commercial had that same tongue and cheek humor

 

[J Alynn]

Here’s a compilation. There are two they didn’t include that really stuck with me when I saw them originally. One was when they introduced the new beetle. They had one sitting alone and then music started playing, the car started spinning like a flying saucer, and lifted off into the sky. The other one was when Dustin Hoffman was showing the VW wagon, displaying the great room in the back, then he lifted the lid in front and said, “what do you know, another trunk”. That’s got to be a Scout commercial.

Cool commercials

 

[J Alynn]

Here’s the Dustin Hoffman commercial I was thinking of.

Yeah-I have to agree now a SM spin off commercial would be cool

 

[cyure]

Yeah-I have to agree now a SM spin off commercial would be cool

Okay I love that one. Wall to wall carpeting.

 

[OleScout]

https://www.hagerty.com/media/driving/hagerty-road-of-the-year-2026-pennsylvania-route-144/

Hagerty: Road of the Year in PA

@J Alynn thought you might be interested in this one...

 

[THil08]

That was my thought also. Further down the article, Moke is mentioned, and then the author explains the difference here is a teleoperator service, basically a remote person takes over driving the vehicle after the passengers get out and takes it to park somewhere else. They give the example of the beach, which I understand because that is where I live. Even more practical would be a ball game, where you drive to near the front gate, get out of the car and hand over keys to a teleoperator who drives is to a remote low cost parking lot. Same idea for airport drop offs. Can they do this at an acceptable price, I doubt it, but I can understand the appeal of the idea.

Also, they are hoping to get to level 4 ADAS without Lidar (fat chance of that) and to do so are focusing only on low speed operation, which makes things like airport dropoffs in the US unlikely, considering every airport trip I can recall has involved either some connection on a highway, or the airport is already well served by trains, trolleys, etc.

Yup, the beach I understand. Born and raised a beach kid with the ocean in my backyard. Surf every morning.

 

[J Alynn]

https://www.hagerty.com/media/driving/hagerty-road-of-the-year-2026-pennsylvania-route-144/

Hagerty: Road of the Year in PA

@J Alynn thought you might be interested in this I’ve driven a portion of it during my time at Penn State but never driven the entirety of route 144. On behalf of Hagerty I will offer to drive a scout on route 144 and report my own experiences if they’d like that to tell a story about the experience

 

[jeremydunworth]

Yup, the beach I understand. Born and raised a beach kid with the ocean in my backyard. Surf every morning.

My gotta be at work by 8am most days self is jelly.
Maybe Friday will be the day I break the multi year dry streak. No meetings till 10am. Probs no surf tho also.

 

[6-ScoutFamily]

Here are some more. They are all awesome.

 

[6-ScoutFamily]

Another ad that comes to mind is a Norman Rockwell illustration advertising a 1950 Plymouth. The family is coming in the door, it’s Christmas time, their arms are loaded with presents, there is snow outside on the doorstep. The young son says, “Merry Christmas Grandma, we came in our new Plymouth”. The car is nowhere to be seen.

SM needs to start an ad campaign like this a year before Scouts are available, focusing on family, work, and heritage… without showing the vehicle. I AM NOT angling for a job, but if I were the marketing director—this is what I would do.

 

[J Alynn]

Another ad that comes to mind is a Norman Rockwell illustration advertising a 1950 Plymouth. The family is coming in the door, it’s Christmas time, their arms are loaded with presents, there is snow outside on the doorstep. The young son says, “Merry Christmas Grandma, we came in our new Plymouth”. The car is nowhere to be seen.

SM needs to start an ad campaign like this a year before Scouts are available, focusing on family, work, and heritage… without showing the vehicle. I AM NOT angling for a job, but if I were the marketing director—this is what I would do.

I like the experience vs physical object approach. Focus on adventures and memories and less on physical form.

 

[R1TVT]

Can't wait to see a first responder Scout...

This just popped on my LI feed from Atlanta Fire and Rescue. Makes perfect sense. Nice build too:

 

[J Alynn]

Can't wait to see a first responder Scout...

This just popped on my LI feed from Atlanta Fire and Rescue. Makes perfect sense. Nice build too:


View attachment 17012

Loving the lights down low on the rails