The average transaction price of a new vehicle is over $49,000 now. People on average are keeping their cars over 12 years now.Why would the companies not just charge more for the vehicles?
A BIG chunk of the volume market can't afford the price of vehicles already. The average car loan term is over five years and negative equity carryover is the highest it has been in years. Raising prices will only make this worse.
Honestly, I fully support the Tariffs. Being able to manufacture a car cheap in Mexico and Canada and then charging the crap out of the American Consumer is moronic. I think making it America and charging a fair amount is way better than having to know the rip off that's happening. I can't wait for them to go back in place, and for the pause to be undone.
Tariffs in the auto industry are complicated due to supply chains and factories in Canada and Mexico. The car industry operates on forecasts 10 years into the future. So you can't say there is a trade agreement with Mexico and Canada one week, and then the next week, it will be 25% more expensive without drastic consequences. This is why some of these tariffs get walked back. If you look at how long it takes us to build a factory and get it up to production speed, you have some idea of how slow the process can be. Not to mention the huge capital expenditure required to do something like that.