Trim names…

[cyure]

Hi All…

We have been talking some today about trims and the base trim. I think that calling that trim “base” gives it a negative connotation. After all it’s a $60,000 vehicle. It should be nicely appointed at that price.

So what do you all think the trim levels should be called. Everyone has limited and platinum and XRT etc. Our Scouts need something different. So throw your name ideas below.

Signed The Butter Lady

 

[Logan]

Signed The Butter Lady

We have been talking some today about trims and the base trim. I think that calling that trim “base” gives it a negative connotation. After all it’s a $60,000 vehicle. It should be nicely appointed at that price.

So what do you all think the trim levels should be called. Everyone has limited and platinum and XRT etc. Our Scouts need something different. So throw your name ideas below.

Hmmm.

So, I'm going to go out on a limb and say that you don't want to have the lowest cost model be called "Peasant"? or "Plebian"?

 

[cyure]

Hmmm.

So, I'm going to go out on a limb and say that you don't want to have the lowest cost model be called "Peasant"? or "Plebian"?

Exactly. This is a $60k vehicle. It needs to have a good trim name!

 

[J Alynn]

Hi All…

We have been talking some today about trims and the base trim. I think that calling that trim “base” gives it a negative connotation. After all it’s a $60,000 vehicle. It should be nicely appointed at that price.

So what do you all think the trim levels should be called. Everyone has limited and platinum and XRT etc. Our Scouts need something different. So throw your name ideas below.

Signed The Butter Lady

This question makes my brain hurt because we deal with this on many options on new homes and making crap up that is unique, sounds different but is appealing is hard to do. I’m back to ….
Level 1, level 2,…..
What about road warrior, trail hound, nature’s escape and other nonsense

 

[cyure]

This question makes my brain hurt because we deal with this on many options on new homes and making crap up that is unique, sounds different but is appealing is hard to do. I’m back to ….
Level 1, level 2,…..
What about road warrior, trail hound, nature’s escape and other nonsense

See you do this for a living. You should be really good at it.

 

[maynard]

How about the entry level being "Trail Head" and the top of the line being "Summit"?

 

[6-ScoutFamily]

Hi All…

We have been talking some today about trims and the base trim. I think that calling that trim “base” gives it a negative connotation. After all it’s a $60,000 vehicle. It should be nicely appointed at that price.

So what do you all think the trim levels should be called. Everyone has limited and platinum and XRT etc. Our Scouts need something different. So throw your name ideas below.

Signed The Butter Lady

You just gave yourself a new, permanent nickname.

 

[maynard]

You just gave yourself a new, permanent nickname.

oh no...

 

[cyure]

You just gave yourself a new, permanent nickname.

You know it!

 

[OleScout]

Binder
Reaper was mentioned somewhere as a patent-I like this for a high end Raptor/TRX competitor
Thresher
Forge
Oxen

 

[speedrye]

Base model, simple, functional- Boomer
Upgraded model, more frills, but they still make sense- GenX
Top model, all of the above options, plus stupid features that nobody else wanted or asked for, like vent controls via a touchscreen- Y/Z

 

[Gottesacker]

Base model, simple, functional- Boomer
Upgraded model, more frills, but they still make sense- GenX
Top model, all of the above options, plus stupid features that nobody else wanted or asked for, like vent controls via a touchscreen- Y/Z

I feel oddly ok that Millenial got left out there. Is this what GenX has always felt like? LOL

**Edited to add: No... this is what my middle sister feels like, right!?

 

[Gottesacker]

Binder
Reaper was mentioned somewhere as a patent-I like this for a high end Raptor/TRX competitor
Thresher
Forge
Oxen

Yea Reaper HAS to be a high performance version, that's just too cool of a name to not use that way.

I like leaning into the farm/ranch world for naming on these vehicles, it just makes sense.

 

[cyure]

Yea Reaper HAS to be a high performance version, that's just too cool of a name to not use that way.

I like leaning into the farm/ranch world for naming on these vehicles, it just makes sense.

I agree, love Reaper. But what about the rest of the trims?

 

[speedrye]

I feel oddly ok that Millenial got left out there. Is this what GenX has always felt like? LOL

**Edited to add: No... this is what my middle sister feels like, right!?

I didn't want to offend the millennials, so I just called it generation Y and grouped it with Z, knowing they wouldn't get it.

 

[Gottesacker]

I didn't want to offend the millennials, so I just called it generation Y and grouped it with Z, knowing they wouldn't get it.

Lol... welp, you got me... genuinely forgot Millenial = Gen Y.

 

[Gottesacker]

I agree, love Reaper. But what about the rest of the trims?

I think @OleScout is right that Thresher at least would be another great name. Binder could be good too.

Maybe Plow? Seeder? Lol, I don't know, but Reaper and Thresher are the best sounding ones to me.

 

[Logan]

The hard part here is, as J says, finding things that are interesting, and unique, and... not going to make people who buy the peasant version feel like they're being slighted.

You could do mountaineering sorts of names like mentioned. Thats outdoorsy, and on brand.

Trailhead, Base Camp, Summit.

But "Base camp" could be confusing, as it easily could be a "base" trim, or a middle trim.

You could also easily lean into actual Scouting names (ranks):

Tenderfoot, 2nd class, 1st class, Star, Life, Eagle

But, that might run afoul of the actual BSA/Scouting organizations legal stuff. Plus, I don't think "Tenderfoot" would make people buying the low trim feel warm and fuzzy about their purchase. I could see "Eagle" being used, that sounds close enough to some other brands trims (Chevys "Bison" models).

Could also do animal names, or... mountain range names or something.

But all of these are... a bit confusing. They all have more character/charm than other brands XLT/whatever... but its sort of just moving the problem around.

 

[Gottesacker]

You could do mountaineering sorts of names like mentioned. Thats outdoorsy, and on brand.

Trailhead, Base Camp, Summit.

I think the only problem I would have with them leaning into the outdoorsy names as you mentioned is that a lot of other brands are already doing that type of thing, you know? Not as unique. Not that it's bad, just not unique enough to me.

 

[Logan]

I think the only problem I would have with them leaning into the outdoorsy names as you mentioned is that a lot of other brands are already doing that type of thing, you know? Not as unique. Not that it's bad, just not unique enough to me.

Plus, I mean. Not all outdoorsy stuff/people live near mountains...

And then, even if you do something different than that, if you put a hierarchy on it, it implies some of the things that are bottom of it, are somehow worse.

So like... you could do things like: Plains, Forest, Mountain, Glacier, Valley, Canyon... Fjord P).

But... is... plains the worst? Way to offend everyone who lives in the plains :/.