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Referral Program

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M

M-J

Member
Oct 25, 2024
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Los Angeles
A referral program is likely to serve as a mechanism for grassroots advertising, leveraging existing customer relationships to foster organic promotion of the product or service. Furthermore, such a program can provide an incentive for the referred individual, as they may receive a discount upon making a purchase. This dual approach not only enhances customer engagement but also cultivates a sense of community among consumers, ultimately driving both brand loyalty and increased sales volume.

Will there be a referral program?
 
A referral/rewards program would be awesome. Please don't let it be just about Youtubers and Social Media elites benefitting while the rest of us never see any benefit. That's pretty much what the Tesla and Rivian rewards program is.
 
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I'm already working on referring my employer.

I work for a solar installation company with almost 500 employees serving 3 states in the Northeast (Maine, NH, MA). The company has a goal of fully electrifying their fleet of vehicles by 2030.

In a conversation with the fleet manager for the NH and MA branches recently, I mentioned that I like old cars and that I had a Scout. He said his friend's dad had a Scout when he was younger. I sent him a link to the Scout Motors website and only half jokingly suggested that the company should order Scouts for their fleet, since they fit in nicely with the goal of electrifying the fleet. I offered to take the first one and be the guinea pig to do QC testing with it.

He responded "VERY COOL!" and then said he was going to order a Traveler for himself and asked me which one I want. I think he was half joking as well, but I won't say no if he delivers one to me in 2027.
 
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I’ve tried talking them up to my friends, but their complaint is that they’re too big for city living. They’re not wrong. I have my own parking space and should just be able to fit this monster in it, but I’d also not be totally against waiting for a slightly smaller Scout model more suited for city dwellers. ? They think they’re cool, though. They’re just not the kinds of people who buy trucks or SUVs and/or have fond memories of Scouts from bygone days. What I mean to say is MY FRIENDS STINK. Right under the bus with them. No sales potential.
 
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Scoutsie said:
I’ve tried talking them up to my friends, but their complaint is that they’re too big for city living. They’re not wrong. I have my own parking space and should just be able to fit this monster in it, but I’d also not be totally against waiting for a slightly smaller Scout model more suited for city dwellers. ? They think they’re cool, though. They’re just not the kinds of people who buy trucks or SUVs and/or have fond memories of Scouts from bygone days. What I mean to say is MY FRIENDS STINK. Right under the bus with them. No sales potential.
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dleepnw said:
A referral/rewards program would be awesome. Please don't let it be just about Youtubers and Social Media elites benefitting while the rest of us never see any benefit. That's pretty much what the Tesla and Rivian rewards program is.
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Rivian's referral program rewards you with FREE RAN Charging
 
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I’m always quick to say “free’s for me” but I don’t agree with referrals and free stuff. At what point do people just make it a money maker for themselves and dilute the intent of the Scout community. Working for builders people used to ask or hey if you build mine and discount me I’ll have my parents build too! Always a line of BS. We always said when they build and move in we’ll come back and throw in some trim or tile or something similar. Only ever happened once in 8 years.
I think telling people about the vehicle in a positive manner is just an ambassador kind of mentality. Shouldn’t need to be rewarded on top of it. Just my thoughts
 
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J Alynn said:
Working for builders people used to ask or hey if you build mine and discount me I’ll have my parents build too! Always a line of BS.
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I get that sentiment 100%.

I think the difference with the example I used is that there isn't a discount on the truck. Also, with direct sales, credible/honest owners are the tip of the spear for building trust in a new brand. Here's an article I found on the program they implemented: https://electrek.co/2024/08/29/rivian-announces-rivian-rewards-a-referral-program-for-rivian-owners/
FWIW, I'm not saying that this is what Scout should do, but I do think word of mouth referrals will be important at launch once the first deliveries start rolling!
 
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It would be interesting to know how many that have purchased and used the referral program from Rivian or others, would have bought anyway.

I think free charging on the Tesla SC network would be a great, low cost incentive. It also tends to be over valued as a reward. 3 months for the referrer and 1 month for the buyer. Used in only one contiguous period you want within 2 years. Tesla should already have a good idea of how to price this. Non-transferable and of course tied to your VIN only.

One thing I hate about referral programs is that people on forums then advertise in their tagline, etc. It's an eyesore. Though you can always block, I suppose.

Another obvious rip-off for a name: Jamboree Program.
 
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Scoutsie said:
I’ve tried talking them up to my friends, but their complaint is that they’re too big for city living. They’re not wrong. I have my own parking space and should just be able to fit this monster in it, but I’d also not be totally against waiting for a slightly smaller Scout model more suited for city dwellers. ? They think they’re cool, though. They’re just not the kinds of people who buy trucks or SUVs and/or have fond memories of Scouts from bygone days. What I mean to say is MY FRIENDS STINK. Right under the bus with them. No sales potential.
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I’m also looking forward to some smaller models, though if traveler is particularly comfy I’d be flexible.
 
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shutthefrontdoor said:
It would be interesting to know how many that have purchased and used the referral program from Rivian or others, would have bought anyway.

I think free charging on the Tesla SC network would be a great, low cost incentive. It also tends to be over valued as a reward. 3 months for the referrer and 1 month for the buyer. Used in only one contiguous period you want within 2 years. Tesla should already have a good idea of how to price this. Non-transferable and of course tied to your VIN only.

One thing I hate about referral programs is that people on forums then advertise in their tagline, etc. It's an eyesore. Though you can always block, I suppose.

Another obvious rip-off for a name: Jamboree Program.
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It seems that offering free charging has had a lot of unintended negative consequences in terms of access to charging. Specifically people taking up space at chargers and charging to 100% (which takes a long time) when they have charging at home, but since it’s free they sit at public chargers, which are still a scarce resource.
 
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cyure said:
Heck I would even take free swag for active forum users.
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dleepnw said:
A referral/rewards program would be awesome. Please don't let it be just about Youtubers and Social Media elites benefitting while the rest of us never see any benefit. That's pretty much what the Tesla and Rivian rewards program is.
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This, absolutely. And the Tesla program was erratic, to say the least, though my ferrets are etched in glass floating around in space, lol. Maybe something modest like a UMC for the referred person and a factory tour/special Tshirt for referee…something that’s meaningful but not particularly slewed to a social media person and doesn’t mess with road to profitability.
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