Marketing IDIOTS

[GlennDickson]

Going with an EV, means you just cut out about 90% of your potential customer base with that one decision. Anyone who has ever been really off road would NEVER take an EV off road.

Sometimes Marketing people come up with terrible, ludicrous ideas and then make horrible decisions that sink new companies very quickly.
I have seen that dozens of times before. Did you do any potential customer panels to find out what the AVERAGE SUV buyer will buy? Or fans of the old Scouts, or offroaders?

You don't have to look very hard to find the marketing failures.

Basically you are going to sell a TESLA that looks like an old Scout. Good luck because you are going to need it. I do not know anyone who would buy one.

 

[J Alynn]

Going with an EV, means you just cut out about 90% of your potential customer base with that one decision. Anyone who has ever been really off road would NEVER take an EV off road.

Sometimes Marketing people come up with terrible, ludicrous ideas and then make horrible decisions that sink new companies very quickly.
I have seen that dozens of times before. Did you do any potential customer panels to find out what the AVERAGE SUV buyer will buy? Or fans of the old Scouts, or offroaders?

You don't have to look very hard to find the marketing failures.

Basically you are going to sell a TESLA that looks like an old Scout. Good luck because you are going to need it. I do not know anyone who would buy one.

Well bless your heart and welcome. I’d say 180,000+ reservations would say otherwise but please, share your opinion and come in hot. On this forum that’s the equivalent of standing naked in front of a hornets nest and beating it with a stick

 

[GlennDickson]

Well bless your heart and welcome. I’d say 180,000+ reservations would say otherwise but please, share your opinion and come in hot. On this forum that’s the equivalent of standing naked in front of a hornets nest and beating it with a stick

You should change the name. It will never be a "Scout" worthy of the name and reputation of the real Scouts. And if we ever see 2 out of those reservations off road, it will be amazing.

 

[J Alynn]

You should change the name. It will never be a "Scout" worthy of the name and reputation of the real Scouts. And if we ever see 2 out of those reservations off road, it will be amazing.

Guess time will tell. The world is evolving and some people do to and others don’t. Good luck to your trolling and enjoy. There will be plenty of folks here to talk with about it. Enjoy and thanks for joining the forum

 

[GlennDickson]

Guess time will tell. The world is evolving and some people do to and others don’t. Good luck to your trolling and enjoy. There will be plenty of folks here to talk with about it. Enjoy and thanks for joining the forum

The world is learning very fast that EV's are no greener than a similar size diesel vehicle. The huge environmental impact of digging up rare earth minerals, enslaving poor African children, refining, shipping, manufacturing - ooops no recycling of batteries yet, has to be considered along with electricity to charge your EVs generated by coal, gas or diesel fuel.

Only the truly blind will buy an EV thinking they are saving the planet. And then those of us with a science and agriculture background know CO2 is really only plant food.

EVs will make a fine alternative vehicle for a minority of fickle consumers but it ends there.

 

[cyure]

Going with an EV, means you just cut out about 90% of your potential customer base with that one decision. Anyone who has ever been really off road would NEVER take an EV off road.

Sometimes Marketing people come up with terrible, ludicrous ideas and then make horrible decisions that sink new companies very quickly.
I have seen that dozens of times before. Did you do any potential customer panels to find out what the AVERAGE SUV buyer will buy? Or fans of the old Scouts, or offroaders?

You don't have to look very hard to find the marketing failures.

Basically you are going to sell a TESLA that looks like an old Scout. Good luck because you are going to need it. I do not know anyone who would buy one.

Welcome to the community. We all
have choices, BEV, EREV or something else. As I always say, I hope everyone gets what they want.

 

[SrfnFly227]

Going with an EV, means you just cut out about 90% of your potential customer base with that one decision. Anyone who has ever been really off road would NEVER take an EV off road.

Sometimes Marketing people come up with terrible, ludicrous ideas and then make horrible decisions that sink new companies very quickly.
I have seen that dozens of times before. Did you do any potential customer panels to find out what the AVERAGE SUV buyer will buy? Or fans of the old Scouts, or offroaders?

You don't have to look very hard to find the marketing failures.

Basically you are going to sell a TESLA that looks like an old Scout. Good luck because you are going to need it. I do not know anyone who would buy one.

Coming out guns blazing. Welcome to the community.

I'll start with admitting you're probably at least a little correct in some of your comments. I highly doubt any hard core rock crawlers are taking a full size EV through the trails. I'll personally use my 20 year old Jeep for that. My Scout will be for daily driving and towing my LJ to the trails. I believe a majority of the new Scouts will likely be used at least 99% on road. But that's ok. That's what a modern SUV is. The fact that they're being built to be at all capable off road is a huge bonus.

I also believe you are wrong in your assertion that the "average SUV buyer" won't want this vehicle though. If they hit the price point they are advertising, they will be wildly successful. No it won't be the off road enthusiasts fueling that success as much as the suburban SUV driver, but it will be success either way.

I did not come to this brand with heritage on my mind. I love the design of the old Scout, but I have no personal tie to one. I am here because of the design of the new Scout. I am here because I love the integration of tomorrow's tech with yesterday's feel. It's not nostalga for me as much as an appreciation of the balance of the best of both worlds.

 

[J Alynn]

Coming out guns blazing. Welcome to the community.

I'll start with admitting you're probably at least a little correct in some of your comments. I highly doubt any hard core rock crawlers are taking a full size EV through the trails. I'll personally use my 20 year old Jeep for that. My Scout will be for daily driving and towing my LJ to the trails. I believe a majority of the new Scouts will likely be used at least 99% on road. But that's ok. That's what a modern SUV is. The fact that they're being built to be at all capable off road is a huge bonus.

I also believe you are wrong in your assertion that the "average SUV buyer" won't want this vehicle though. If they hit the price point they are advertising, they will be wildly successful. No it won't be the off road enthusiasts fueling that success as much as the suburban SUV driver, but it will be success either way.

I did not come to this brand with heritage on my mind. I love the design of the old Scout, but I have no personal tie to one. I am here because of the design of the new Scout. I am here because I love the integration of tomorrow's tech with yesterday's feel. It's not nostalga for me as much as an appreciation of the balance of the best of both worlds.

That’s a very fair point and well said. My first car at 16 was my parents Scout II traveler and the entire time my parents owned it they never used it for off-roading. Hauling a boat occasionally-yes. Hauling-yes but never off-roading so while there are likely no stats from back in the day, I’m guessing most original scout owners never went off-roading either

 

[SrfnFly227]

That’s a very fair point and well said. My first car at 16 was my parents Scout II traveler and the entire time my parents owned it they never used it for off-roading. Hauling a boat occasionally-yes. Hauling-yes but never off-roading so while there are likely no stats from back in the day, I’m guessing most original scout owners never went off-roading either

I'm only 44 so this all a guess, but I'd assume today's definition of the term off-roading was pretty rare back in the day. Jeep's didn't come with lockers until the Rubicon was introduced in 2003. Enthusiasts absolutely modified vehicles to have lockers, but that was a minority of owners even when the Jeep was a niche vehicle rather than the every day SUV of today.

I see stories of Scouts being used as farm vehicles that were just as comfortable being driven to town. I could see this modern rendition as a good fit for exactly that. Nobody was fitting a 42" tire on a Scout in 1970 and going rock crawling, but here we are with the expectation that that is what a modern take ought to be capable of.

My first vehicle was a '91 Oldsmobile Bravada. It was SUV that never saw off road. Next was a '99 Ford Explorer. Another SUV that never saw off road. Well technically both saw the beach in Daytona, but if a Camaro can follow me, I'm not counting it as off road. Both of those vehicles were capable should the need arise though. That's the definition of a modern SUV. The new Scouts meet that definition.

 

[Scoutsie]

Going with an EV, means you just cut out about 90% of your potential customer base with that one decision. Anyone who has ever been really off road would NEVER take an EV off road.

Sometimes Marketing people come up with terrible, ludicrous ideas and then make horrible decisions that sink new companies very quickly.
I have seen that dozens of times before. Did you do any potential customer panels to find out what the AVERAGE SUV buyer will buy? Or fans of the old Scouts, or offroaders?

You don't have to look very hard to find the marketing failures.

Basically you are going to sell a TESLA that looks like an old Scout. Good luck because you are going to need it. I do not know anyone who would buy one.

I’m going to buy one! Ten percent of the market conquered, only ninety percent left to go? I mean, I’m also a woman and I really like the stuff at Trader Joe’s that gets discontinued and I also just kind of tend to like things that get discontinued or vote for people who don’t get elected and like old music, so maybe I’m backing a loser, but so did my parents when they owned a Scout and they sold enough of those for enough years to keep the doors open and the lights on. That’s all they have to do: keep the doors open and the lights on and pay people to make them not fall apart. Minimum standards.

 

[Scoutsie]

The world is learning very fast that EV's are no greener than a similar size diesel vehicle. The huge environmental impact of digging up rare earth minerals, enslaving poor African children, refining, shipping, manufacturing - ooops no recycling of batteries yet, has to be considered along with electricity to charge your EVs generated by coal, gas or diesel fuel.

Only the truly blind will buy an EV thinking they are saving the planet. And then those of us with a science and agriculture background know CO2 is really only plant food.

EVs will make a fine alternative vehicle for a minority of fickle consumers but it ends there.

I’d amend the point about enslaving African children to “enslaving Uyghurs for mining and labor in China,” but I think your point is made that labor is a filthy aspect of the supply chain. It’s something that I’ve had on my mind quite a lot lately, actually. I don’t think it’s possible to be completely ethically pure in a modern world unless you’re Amish and really committed to living without any sort of modern conveniences. I do think a person can make conscientious choices about their purchases, like when they want to buy something new or when to repair.

Maybe what’s best for you is an old Scout like ours, one whose engine used to catch fire at the end but damn, did we love our Scout. Nobody is putting a gun to your head and demanding that you buy an electric Scout any more than someone’s forcing me to go buy a stupid, wasteful, costly 8-cylinder stinkbox that funds foreign wards and despots. I find tha I am extremely unwilling for my money to help some sheikh buy his most spoiled son a Lambo. I am delighted to fund chargers at a rest stop on 95. We may disagree. That’s fine.

A good day to you. America is great because we can have different opinions about things and disagree on them, and we can even argue about them. What I do not think is helpful is throwing around language like “Marketing IDIOTS” and expecting that you’re going to win the hearts and minds of the marketing idiots department in your first post.

 

[Mousehunter]

The real issue here is not limiting their userbase - it is targeting a userbase that is not already saturated. They could make a gas SUV - how many of those are already on the market. It is a mature and saturated market. Trying to stand out would be brutally difficult. But a rugged EV SUV is almost an untapped market. Then there is the Green market. I could care less about it, and I don't think EV's are necessarily more green than gas - but it is an image that Scout is targeting. Being an EV company at heart really helps that targeting.

It is sometimes best to target the largest market - but often dominating a niche market is more profitable. A rugged EV SUV is a niche market - one that Scout could easily dominate. If the niche is large enough, they could easily have plenty of margin with it.