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Cool fact about QuantumScape, the company that PowerCo is partnered with.

So they aren’t manufacturing their own commercial cells, they are building the formulas for the companies they are supplying the formulas for. And then those companies like PowerCo are making them.

You would think that you have the “ground breaking” formula. You would want to capitalize off it by making the cells your self.
 
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First of all they better not just slap an Audi badge on a Scout. That’s it. No second thing. Don’t just put an Audi badge on our Scout. It makes sense that they could use the underpinnings and make it an Audi. But please dont just make it a Scout with Audi external badging.

 
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First of all they better not just slap an Audi badge on a Scout. That’s it. No second thing. Don’t just put an Audi badge on our Scout. It makes sense that they could use the underpinnings and make it an Audi. But please dont just make it a Scout with Audi external badging.

I can’t imagine that look would suit Audi’s corporate look
 
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First of all they better not just slap an Audi badge on a Scout. That’s it. No second thing. Don’t just put an Audi badge on our Scout. It makes sense that they could use the underpinnings and make it an Audi. But please dont just make it a Scout with Audi external badging.

I can't see it happening. The Audi design language isn't in Scout. They would need to make a completely different body. They could very well use the chassis and drivetrain. But none of the interior or exterior. It would be similar to how BMW shares chassis to MINI.
 
I can't see it happening. The Audi design language isn't in Scout. They would need to make a completely different body. They could very well use the chassis and drivetrain. But none of the interior or exterior. It would be similar to how BMW shares chassis to MINI.
Agree on all points. I also think (if this is true, which is a fair question) is that it also more or less puts a price cap on Scouts. If you have a LRD/G-Wagon rival being built on the same platform that is what will take the top price bracket.

That being said I hope they aim whatever hypothetical Audi version to compete with the Land Rover on price, a well optioned Defender 110 is in the mid 70s to 90s, with higher options falling in the 100-150k. Whereas the starting G-Wagon is in the 150s.
 
Agree on all points. I also think (if this is true, which is a fair question) is that it also more or less puts a price cap on Scouts. If you have a LRD/G-Wagon rival being built on the same platform that is what will take the top price bracket.

That being said I hope they aim whatever hypothetical Audi version to compete with the Land Rover on price, a well optioned Defender 110 is in the mid 70s to 90s, with higher options falling in the 100-150k. Whereas the starting G-Wagon is in the 150s.
I believe so, if you look at a BMW X1 and a Mini Cooper 2-door both 2025s, BMW is more expensive. and when you look at a BMW X2 and a Mini countryman, both 2025s, BMW is priced higher. Now, both are technically BMWs. Almost every piece on a new Mini in the past 15 years, have BMW logos on them.
 
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Over on the Lightning forum, an owner’s truck was in an accident and they expect to have to get a new truck. So, of course, the question is which truck would “you” get to replace a wrecked Lightning.

This is a heavily biased sampling, of course. People on forums can never be a representative sample of the much larger population not on the forums.

That said, it looks like of the thirteen responses, twelve are “another Lightning,” one is “a Silverado EV,” and none are “not an EV.”
 
Over on the Lightning forum, an owner’s truck was in an accident and they expect to have to get a new truck. So, of course, the question is which truck would “you” get to replace a wrecked Lightning.

This is a heavily biased sampling, of course. People on forums can never be a representative sample of the much larger population not on the forums.

That said, it looks like of the thirteen responses, twelve are “another Lightning,” one is “a Silverado EV,” and none are “not an EV.”
Anytime I read something from an EV owner it inevitably includes the statement “would never own another ICE vehicle”.

I wonder if the narrative changed, and the press was singing the praises of EVs how many more people would consider them.
 
Anytime I read something from an EV owner it inevitably includes the statement “would never own another ICE vehicle”.

I wonder if the narrative changed, and the press was singing the praises of EVs how many more people would consider them.
I teach a couple of workshops about changing cultural values within a workplace or team.

There’s a model for change adoption that seems to be fairly robust across many different contexts. One of its names is the “Diffusion of Ideas.” It’s been around a long time, and one popular iteration of it that’s relevant here is Rogers’ Innovation Model.

This graph is read from left to right as a timeline.

First the innovators create and share something with other innovators. It takes some time, but not a lot of time.
Then the Early adopters hear about it. They’re a much larger group than the Innovators, and it takes a little bit more time for them to adopt the new idea/technology.
Then we get to the Early Majority. There are almost three times as many of them as there are Early Adopters. And it takes even more time for them to buy into the idea/technology.
Eventually the Late Majority adopts.
You can see a sharp increase in the total market share during the time that the Early and Late Majority adopt.
The Laggards take a long, long time to adopt.
Diffusionofideas.PNG

You can see this with smart (and earlier cell) phones. At the beginning, it was just a few people who owned a smart phone. Then their friends and colleagues who were curious but not innovators got to see the phone, got to play with the phone, got to feel a little envious of the phone. Those Early Adopters began getting smart phones and showing them to their friends and family and colleagues. The idea of a small computer in your pocket started to infiltrate into the rest of the world.

Now a huge proportion (but not 100%) of the population in the US have smart phones.

And this was a product with positive press for most of the adoption life cycle.
It’ll go the same way with EVs.

We were some of the very first people to own a hybrid. Many of our friends and family and colleagues were very skeptical of them until they got to ride in it, got to watch it not fail, not cost us a lot of money, etc. Ten or fifteen years ago, many of the people who are considering the Harvester or RAM EREV wouldn’t have considered a hybrid.

Now hybrids are the fastest growing segment of new and used vehicle sales. And BEVs, while their accelerating growth has slowed, their sales are still climbing (despite the media trying to stop that from happening).

If you look at when hybrids came into the market (around 2001) to today, that’s about 25 years. And we’re in the Late Majority of people adopting hybrids.
The first iPhone was announced in 2007. That’s about 20 years ago.

There’s really not much difference between the adoption rates of hybrids and smart phones. Yes, the phones move faster. But they’re also significantly cheaper! And there was a concerted campaign against hybrids by various FUDers in the media.

The adoption for BEVs is continuing apace, despite the road blocks being thrown up. We are somewhere between the end of the Early Adopters and shifting into the Early Majority with BEVs now. Yes, if the media weren’t so FUDdy, we’d probably see faster adoption. But… /shrug. It’s what happens in a lot of things.
 
I teach a couple of workshops about changing cultural values within a workplace or team.

There’s a model for change adoption that seems to be fairly robust across many different contexts. One of its names is the “Diffusion of Ideas.” It’s been around a long time, and one popular iteration of it that’s relevant here is Rogers’ Innovation Model.

This graph is read from left to right as a timeline.

First the innovators create and share something with other innovators. It takes some time, but not a lot of time.
Then the Early adopters hear about it. They’re a much larger group than the Innovators, and it takes a little bit more time for them to adopt the new idea/technology.
Then we get to the Early Majority. There are almost three times as many of them as there are Early Adopters. And it takes even more time for them to buy into the idea/technology.
Eventually the Late Majority adopts.
You can see a sharp increase in the total market share during the time that the Early and Late Majority adopt.
The Laggards take a long, long time to adopt.
View attachment 11449
You can see this with smart (and earlier cell) phones. At the beginning, it was just a few people who owned a smart phone. Then their friends and colleagues who were curious but not innovators got to see the phone, got to play with the phone, got to feel a little envious of the phone. Those Early Adopters began getting smart phones and showing them to their friends and family and colleagues. The idea of a small computer in your pocket started to infiltrate into the rest of the world.

Now a huge proportion (but not 100%) of the population in the US have smart phones.

And this was a product with positive press for most of the adoption life cycle.
It’ll go the same way with EVs.

We were some of the very first people to own a hybrid. Many of our friends and family and colleagues were very skeptical of them until they got to ride in it, got to watch it not fail, not cost us a lot of money, etc. Ten or fifteen years ago, many of the people who are considering the Harvester or RAM EREV wouldn’t have considered a hybrid.

Now hybrids are the fastest growing segment of new and used vehicle sales. And BEVs, while their accelerating growth has slowed, their sales are still climbing (despite the media trying to stop that from happening).

If you look at when hybrids came into the market (around 2001) to today, that’s about 25 years. And we’re in the Late Majority of people adopting hybrids.
The first iPhone was announced in 2007. That’s about 20 years ago.

There’s really not much difference between the adoption rates of hybrids and smart phones. Yes, the phones move faster. But they’re also significantly cheaper! And there was a concerted campaign against hybrids by various FUDers in the media.

The adoption for BEVs is continuing apace, despite the road blocks being thrown up. We are somewhere between the end of the Early Adopters and shifting into the Early Majority with BEVs now. Yes, if the media weren’t so FUDdy, we’d probably see faster adoption. But… /shrug. It’s what happens in a lot of things.
Totally makes sense. My husband is one of those early adopters when it comes to electronics. We had the first MiniDisc players, DAT players, VHS-C camcorders, Laser Disc players, DVD players, etc, etc and I remember him sleeping in line to get the first iPhone. But all the bad press really turned him off of EVs. At this point he’s just trusting me and just keeps saying it’s my decision. So BEV it is!
 
I teach a couple of workshops about changing cultural values within a workplace or team.

There’s a model for change adoption that seems to be fairly robust across many different contexts. One of its names is the “Diffusion of Ideas.” It’s been around a long time, and one popular iteration of it that’s relevant here is Rogers’ Innovation Model.

This graph is read from left to right as a timeline.

First the innovators create and share something with other innovators. It takes some time, but not a lot of time.
Then the Early adopters hear about it. They’re a much larger group than the Innovators, and it takes a little bit more time for them to adopt the new idea/technology.
Then we get to the Early Majority. There are almost three times as many of them as there are Early Adopters. And it takes even more time for them to buy into the idea/technology.
Eventually the Late Majority adopts.
You can see a sharp increase in the total market share during the time that the Early and Late Majority adopt.
The Laggards take a long, long time to adopt.
View attachment 11449
You can see this with smart (and earlier cell) phones. At the beginning, it was just a few people who owned a smart phone. Then their friends and colleagues who were curious but not innovators got to see the phone, got to play with the phone, got to feel a little envious of the phone. Those Early Adopters began getting smart phones and showing them to their friends and family and colleagues. The idea of a small computer in your pocket started to infiltrate into the rest of the world.

Now a huge proportion (but not 100%) of the population in the US have smart phones.

And this was a product with positive press for most of the adoption life cycle.
It’ll go the same way with EVs.

We were some of the very first people to own a hybrid. Many of our friends and family and colleagues were very skeptical of them until they got to ride in it, got to watch it not fail, not cost us a lot of money, etc. Ten or fifteen years ago, many of the people who are considering the Harvester or RAM EREV wouldn’t have considered a hybrid.

Now hybrids are the fastest growing segment of new and used vehicle sales. And BEVs, while their accelerating growth has slowed, their sales are still climbing (despite the media trying to stop that from happening).

If you look at when hybrids came into the market (around 2001) to today, that’s about 25 years. And we’re in the Late Majority of people adopting hybrids.
The first iPhone was announced in 2007. That’s about 20 years ago.

There’s really not much difference between the adoption rates of hybrids and smart phones. Yes, the phones move faster. But they’re also significantly cheaper! And there was a concerted campaign against hybrids by various FUDers in the media.

The adoption for BEVs is continuing apace, despite the road blocks being thrown up. We are somewhere between the end of the Early Adopters and shifting into the Early Majority with BEVs now. Yes, if the media weren’t so FUDdy, we’d probably see faster adoption. But… /shrug. It’s what happens in a lot of things.
Thanks for sharing this! It rings so true...
 
First of all they better not just slap an Audi badge on a Scout. That’s it. No second thing. Don’t just put an Audi badge on our Scout. It makes sense that they could use the underpinnings and make it an Audi. But please dont just make it a Scout with Audi external badging.

They put alot of work into that render. :LOL:
 
Over on the Lightning forum, an owner’s truck was in an accident and they expect to have to get a new truck. So, of course, the question is which truck would “you” get to replace a wrecked Lightning.

This is a heavily biased sampling, of course. People on forums can never be a representative sample of the much larger population not on the forums.

That said, it looks like of the thirteen responses, twelve are “another Lightning,” one is “a Silverado EV,” and none are “not an EV.”
It would be hard to go back to ICE if the EV was meeting your needs.