Luxury Pacific Mist

[THil08]

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Certain tires being tied into road or offroad packages I understand. I just don't think everyone wants their scouts being copies of each other.

 

[J Alynn]

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That’s just crazy talk

 

[chucchinchilla]

Certain tires being tied into road or offroad packages I understand. I just don't think everyone wants their scouts being copies of each other.

"This is my Scout. There are many like it but this one's mine..."

 

[Chavannigans]

I just dont want specific features like a winch to require a $20k package.

I dont want people feeling left out because they wanted heated and cooled seats but that requires a $20k package,

I dont want colors limited to a $20k package.

Im sure there is a lot of data that doesnt reflect what consumers actually want when they are forced to pick between two choices when they may not be thrilled about either.

Those things can separate an enthusiast brand with lots of organic growth via referrals or things can be packaged like they are from the big brands and face a lukewarm reception from the market.

 

[BeerParty]

I’m hopeful that they will include a good selection of colors. And maybe if they have the Build Supplier Park up and running they’ll be able to get a 3rd party wrap company to move in and offer custom wraps “from the factory.”

Since they are adding a large Build Supplier Park, why not shoot for the moon and get a bunch of customizing shops set up?

• A wrap and/or custom paint company - so you can get any exterior color/pattern you want.
• A seat cover/custom floor mat company - so you can order seat colors/texture and heavy duty floor coverings custom fit to the Scouts.
• A hard core off-road gear company - so you can get your custom winch, bead-lock tires, built in air pump, and other gear.
• A bed-liner and cap company - and other things to accessorize the Terra's bed.
• A camping/trailer accessories company - since several people on the forum have mentioned they will be camping and/or towing.
  • I am sure someone will make a plug in fridge/freezer to mount in the frunk (if not, business opportunity?).
  • Here is a questions for the forum - how would you design a custom trailer to "match" the Scouts?
• A Scout branded accessories shop - so we can buy a ton of Scout branded clothing and other merchandise when we do our factory pickup (factory pickup is still #1 on my wish list ).

 

[THil08]

I just dont want specific features like a winch to require a $20k package.

I dont want people feeling left out because they wanted heated and cooled seats but that requires a $20k package,

I dont want colors limited to a $20k package.

Im sure there is a lot of data that doesnt reflect what consumers actually want when they are forced to pick between two choices when they may not be thrilled about either.

Those things can separate an enthusiast brand with lots of organic growth via referrals or things can be packaged like they are from the big brands and face a lukewarm reception from the market.

Thank You!!!

 

[6-ScoutFamily]

Since they are adding a large Build Supplier Park, why not shoot for the moon and get a bunch of customizing shops set up?

• A wrap and/or custom paint company - so you can get any exterior color/pattern you want.
• A seat cover/custom floor mat company - so you can order seat colors/texture and heavy duty floor coverings custom fit to the Scouts.
• A hard core off-road gear company - so you can get your custom winch, bead-lock tires, built in air pump, and other gear.
• A bed-liner and cap company - and other things to accessorize the Terra's bed.
• A camping/trailer accessories company - since several people on the forum have mentioned they will be camping and/or towing.
  • I am sure someone will make a plug in fridge/freezer to mount in the frunk (if not, business opportunity?).
  • Here is a questions for the forum - how would you design a custom trailer to "match" the Scouts?
• A Scout branded accessories shop - so we can buy a ton of Scout branded clothing and other merchandise when we do our factory pickup (factory pickup is still #1 on my wish list ).

And Jamie and company are… ROTF LTAO.

 

[cyure]

And Jamie and company are… ROTF LTAO.

Oh I’m all for asking for the moon! We don’t know what of our ideas they will adopt.

 

[oldgeeksguide]

We don’t only look at current and past trends. We also have tons of data on what customers want/prefer from a wide variety of consumer trend and data companies. That said, trying to negotiate with a supplier for one small item when you don’t know how many people will purchase a single option it is really difficult. That’s often why things get bundled. I’m using a random example here. If it turns out chrome badges only have a 2% take rate and you committed to a supplier to purchase 4x that thinking people want “heritage” badges in chrome, then you made a costly mistake. There are times you take a risk to see what customers want, but by and large you try and avoid risk.

Just want to shed light on the why and how car companies make decisions.

So what I’m hearing is we need to all order the heritage edition or Jamie’s in trouble

 

[6-ScoutFamily]

Oh I’m all for asking for the moon! We don’t know what of our ideas they will adopt.

Oh I think they are great ideas, it just provokes this image in my mind of the “powers that be” rolling their collective eyes.

 

[THil08]

So what I’m hearing is we need to all order the heritage edition or Jamie’s in trouble

Its okay ive got jamies back. Ill order 100 heritage badges.

But what i need from jamie is no item bundles when configurating my Scout.

 

[J Alynn]

So what I’m hearing is we need to all order the heritage edition or Jamie’s in trouble

I’d love to see a heritage version.

 

[dreamweaver]

I’d love to see a heritage version.

I like Scouts minimalist approach when it comes to badging. Scout name front and back. Harvester on the Harvesters access door. As long as they can carry this clean theme to Heritage badging I am all in on a Heritage version.

 

[chucchinchilla]

I like Scouts minimalist approach when it comes to badging. Scout name front and back. Harvester on the Harvesters access door. As long as they can carry this clean theme to Heritage badging I am all in on a Heritage version.

Agreed. I'm very much over badging and find the practice extremely dated. These days, you're lucky if the average person on the street even recognizes the model you're in, forget subset information like trims and power train selections. They don't matter and some brands have given them up entirely minus basic maker's marks.

Speaking of a time when badging mattered, this is an amazing documentary from 1994 about company cars in the UK where the badge was everything.

 

[dreamweaver]

Agreed. I'm very much over badging and find the practice extremely dated. These days, you're lucky if the average person on the street even recognizes the model you're in, forget subset information like trims and power train selections. They don't matter and some brands have given them up entirely minus basic maker's marks.

Speaking of a time when badging mattered, this is an amazing documentary from 1994 about company cars in the UK where the badge was everything.

The video was very interesting. What I found funny is the fact that they made this documentary. Still don't like badging.

 

[SpaceEVDriver]

I had a dealer take all the badging off my first new Tacoma purchase. Told them they could put it back on if they paid me $150/month for advertising space. They took off the badging.

 

[dreamweaver]

I had a dealer take all the badging off my first new Tacoma purchase. Told them they could put it back on if they paid me $150/month for advertising space. They took off the badging.

Yes these days you can do that without messing things up. I remember the days when badging required holes in the body work.

 

[SpaceEVDriver]

Yes these days you can do that without messing things up. I remember the days when badging required holes in the body work.

On our first Prius, which we had to order, I demanded they not put the dealer badges on because I didn’t want holes in the body. They asked if it was okay if they used glue, and I said, “No. I’ll just have to clean it off." The dealers think they deserve my vehicle’s body space for their advertisements after wasting many hours of my time. No.

 

[SpaceEVDriver]

The Ford Emergency Response card gives details on how to recognize their electric vehicles as electric. Because the Lightning is very similar to an F-150 in most ways, some of that recognition is dependent on the badging. That’s one of the reasons I won’t remove that badging even though I’m not a fan. Also, once it’s on, I can’t be bothered to remove it.

 

[speedrye]

Yes these days you can do that without messing things up. I remember the days when badging required holes in the body work.

Unless you drive a truck. Nowadays, all of them have huge, stupid lettering stamped into the sheetmetal.

I hope that trend dies a slow, painful death as I typically run debadged.