Like many others, when i saw the scout truck announcement i was stoked. Because its one of the first off road capable vehicles to be full time electric drive AND offer a built in generator. That generator will sell that car.
Now onto how I think you can make it an even bigger hit:
Mix use AC/DC: most overlanders use DC fridges, and other DC products like diesel heaters. Add DC barrel plugs or terminals to the bed of the truck next to the AC inverter.
On top of this, an optional DC heater for the bed of the truck or a vent port on to top side of the SUV pillar. This will serve to heat either a roof top tent for the SUV, or a “Platform camper” / canopy on the truck.
Threaded inserts on the side of the bedsides: threaded holes will allow users to mount things like molly panels, for extra generator fuel off road.
Threaded inserts along the A pillar near the roof of the SUV: if strong enough, near the rear this will allow molly panel to be attached over the last side window. In the mid section an awning.
Tri fuel geneator: a super cool feature of the truck could be a tri fuel or duel fuel generator. Accepting gas, or more preferably diesel. Diesel is safer since it is not very combustible when not under pressure. You are also VW subsidiary, so you guys know what you are doing. Slap a cut down TDI diesel motor in there
And finally, the biggest gripe i have with every truck on the market! Canopies and platform campers never produce a good seal to the bed. They always leak where the bedside rails meet the rear and front. To remedy this, you could be the first on the market (competing against Slate) to offer a canopy that direct mounts and seals just like the cab. Super bonus points if you partner with, or engineer your own version of a “super pacific X1” or “lone peak” camper attachment. These are lightweight campers. Offering these, especially under factory/dealer financing would be an insanely big hit. Not even just for overlanders, regular car campers are starting to adopt them as well.
Now onto how I think you can make it an even bigger hit:
Mix use AC/DC: most overlanders use DC fridges, and other DC products like diesel heaters. Add DC barrel plugs or terminals to the bed of the truck next to the AC inverter.
On top of this, an optional DC heater for the bed of the truck or a vent port on to top side of the SUV pillar. This will serve to heat either a roof top tent for the SUV, or a “Platform camper” / canopy on the truck.
Threaded inserts on the side of the bedsides: threaded holes will allow users to mount things like molly panels, for extra generator fuel off road.
Threaded inserts along the A pillar near the roof of the SUV: if strong enough, near the rear this will allow molly panel to be attached over the last side window. In the mid section an awning.
Tri fuel geneator: a super cool feature of the truck could be a tri fuel or duel fuel generator. Accepting gas, or more preferably diesel. Diesel is safer since it is not very combustible when not under pressure. You are also VW subsidiary, so you guys know what you are doing. Slap a cut down TDI diesel motor in there

And finally, the biggest gripe i have with every truck on the market! Canopies and platform campers never produce a good seal to the bed. They always leak where the bedside rails meet the rear and front. To remedy this, you could be the first on the market (competing against Slate) to offer a canopy that direct mounts and seals just like the cab. Super bonus points if you partner with, or engineer your own version of a “super pacific X1” or “lone peak” camper attachment. These are lightweight campers. Offering these, especially under factory/dealer financing would be an insanely big hit. Not even just for overlanders, regular car campers are starting to adopt them as well.
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