List Price

[BillDrexel]

I'm not crazy about the price. $50k puts it up right up against the wrangler and with an entire generation of drivers out there who've never heard of or probably even seen a Scout I think it'll be tough to lure those people away who are looking to go off roading out of the sales lot. You really should be down around 39k. That's an incentive to save real coin vs the wrangler and upsell the people looking at the compass which lists for around 33k. Do not make the mistake IH made. There's some BS out there about the last years of scout making record profits and the gas crisis or the auto workers strike killing the Scout. The reality was that in 1980 you could buy a new Scout for $8k or a wrangler for $6400. That's a 20% difference in price and the precise reason sales dropped through the floor when the economy sucked and money got tight for people. Look I want you guys to succeed, my father had an SSii, ive had 2 Scouts and my brother had one himself so believe me we're fans and buyers but it might be hard to justify a wrangler price without the wrangler capability for a lot of people. Nostalgia sales will only get you so far in this market. You need to give people value for their money otherwise you'll find yourself in the same position IH found itself 45 years ago. If I was on VW's management team I would do everything I possibly could to drive the price down and make the new Scout the vw bug of its age.

 

[J Alynn]

I'm not crazy about the price. $50k puts it up right up against the wrangler and with an entire generation of drivers out there who've never heard of or probably even seen a Scout I think it'll be tough to lure those people away who are looking to go off roading out of the sales lot. You really should be down around 39k. That's an incentive to save real coin vs the wrangler and upsell the people looking at the compass which lists for around 33k. Do not make the mistake IH made. There's some BS out there about the last years of scout making record profits and the gas crisis or the auto workers strike killing the Scout. The reality was that in 1980 you could buy a new Scout for $8k or a wrangler for $6400. That's a 20% difference in price and the precise reason sales dropped through the floor when the economy sucked and money got tight for people. Look I want you guys to succeed, my father had an SSii, ive had 2 Scouts and my brother had one himself so believe me we're fans and buyers but it might be hard to justify a wrangler price without the wrangler capability for a lot of people. Nostalgia sales will only get you so far in this market. You need to give people value for their money otherwise you'll find yourself in the same position IH found itself 45 years ago. If I was on VW's management team I would do everything I possibly could to drive the price down and make the new Scout the vw bug of

I think at $50K-$60Kyou are getting a ton of value. The wrangler 4xe starts at $46K and doesn’t have near the EV range and max’s out around $70K or more for a loaded rubicon version. I’d also like to believe with the support of VW and German engineering early on this will be WAY more reliable than a wrangler. Having seen these in person they are surely not starter models but they are finished inside and out at a level equal to or better than many luxury vehicles at $80K or more. The average costs of a new vehicle in the U.S. is approximately $50K and this is much nicer than “average”. One other reference to help is this is very similar in size to a Chevy Tahoe which starts in the low $60’s so while some may love their Chevys I had nothing but nightmares with the one and only my wife and I owned so again-I think the value is definitely there for the suggested starting prices. But just my opinion

 

[04Ram2500Hemi]

$50,000 is almost a good deal these days. If Scout can compete with the Wrangler Rubicon and the Bronco Badlands (both with Front/Rear Lockers and Disconnecting Sway Bar) and still come in at under $60,000, they have a good chance at selling a good margin of vehicles.

 

[cyure]

Having seen them in person, and the features they are anticipated to have I think the anticipated price is right on target. Heck, I paid $48,000 12 years ago for my Wrangler Unlimited MOAB edition. The Scout is not comparable to a Wrangler Sport. They are more in line with a Rubicon or a Rubicon X, especially when you start talking 35s.

When I was at Nats, during the presentation someone asked about price and the answer given was they are targeting being $20,000 less than their competitors and when I hear that I think $20,000 less than a Rivian. I’m just happy the price they are targeting is that much less than their direct competitors.

 

[SpaceEVDriver]

I’m fairly confident that the Scout will be more capable from the factory than the top-end Wrangler from the factory. Jeep will be playing catch-up on capability. Scout will be met with skepticism, but the inherent superiority of electric motors for low-speed control and low-speed torque makes it difficult not to beat ICE. Let’s just hope they have some people who are paying attention to this segment as closely as people seem to want. The biggest weakness in the capability competition will be the suspension and demonstrated reliability.

The realm where Scout will struggle most, though, will be the aftermarket. If Scout is clever, they already have specced things like hub dimensions (preferably identical to a modern F250 or similar so drop-in hub and wheel replacements can be purchased from existing aftermarket stock. And hopefully they’ve sent those specs to aftermarket production houses so when the Scout rolls off the floor, someone who wants to, for example, install freewheeling/locking hubs or their new wheels can install the same day they get the truck. Same with sliders, non-OEM lifts, etc., etc., etc.

If Scout manages to come in at $20k under the competition, then the real interesting thing you’re going to see is that the slightly-used market will explode. Everyone who gets their Scout(s) first will have to make a tough decision: sell it for $10k-$30k profit or keep it. I don’t know if I believe Scout will manage that.

 

[cyure]

I’m fairly confident that the Scout will be more capable from the factory than the top-end Wrangler from the factory. Jeep will be playing catch-up on capability. Scout will be met with skepticism, but the inherent superiority of electric motors for low-speed control and low-speed torque makes it difficult not to beat ICE. Let’s just hope they have some people who are paying attention to this segment as closely as people seem to want. The biggest weakness in the capability competition will be the suspension and demonstrated reliability.

The realm where Scout will struggle most, though, will be the aftermarket. If Scout is clever, they already have specced things like hub dimensions (preferably identical to a modern F250 or similar so drop-in hub and wheel replacements can be purchased from existing aftermarket stock. And hopefully they’ve sent those specs to aftermarket production houses so when the Scout rolls off the floor, someone who wants to, for example, install freewheeling/locking hubs or their new wheels can install the same day they get the truck. Same with sliders, non-OEM lifts, etc., etc., etc.

If Scout manages to come in at $20k under the competition, then the real interesting thing you’re going to see is that the slightly-used market will explode. Everyone who gets their Scout(s) first will have to make a tough decision: sell it for $10k-$30k profit or keep it. I don’t know if I believe Scout will manage that.

I have been thinking about that lately. Will people buy to flip?

I just know that’s not me. There’s no way I would buy her just to turn around and sell her. I have her personalized plate already.

 

[Scoutsie]

I'm not crazy about the price. $50k puts it up right up against the wrangler and with an entire generation of drivers out there who've never heard of or probably even seen a Scout I think it'll be tough to lure those people away who are looking to go off roading out of the sales lot. You really should be down around 39k. That's an incentive to save real coin vs the wrangler and upsell the people looking at the compass which lists for around 33k. Do not make the mistake IH made. There's some BS out there about the last years of scout making record profits and the gas crisis or the auto workers strike killing the Scout. The reality was that in 1980 you could buy a new Scout for $8k or a wrangler for $6400. That's a 20% difference in price and the precise reason sales dropped through the floor when the economy sucked and money got tight for people. Look I want you guys to succeed, my father had an SSii, ive had 2 Scouts and my brother had one himself so believe me we're fans and buyers but it might be hard to justify a wrangler price without the wrangler capability for a lot of people. Nostalgia sales will only get you so far in this market. You need to give people value for their money otherwise you'll find yourself in the same position IH found itself 45 years ago. If I was on VW's management team I would do everything I possibly could to drive the price down and make the new Scout the vw bug of its age.

I see your points and I’ve argued similar things: the Scouts were a blue-collar, really affordable vehicle and the suggested price point is pretty bonkers compared to what they originally retailed for…. I think I did the math and it was like a 200% increase or something. I’d have to search, but I’m lazy. It was something nuts, at any rate. $50K is still probably a price that the market will bear unless things go really belly-up in the next couple of years. I’d love it to cost less, but if this is a thing where you pick two from “good, fast, or cheap,” a well-built truck or SUV that’s ready before December 31, 2027 sounds good for $50K. I suppose if I wanted cheap and fast, I’d get on the waiting list for that Jeff Bezos-backed SPAM-looking EV.

I hope there are plans for something a little smaller and easier on the wallet.

 

[J Alynn]

I have been thinking about that lately. Will people buy to flip?

I just know that’s not me. There’s no way I would buy her just to turn around and sell her. I have her personalized plate already.

I have no intention and happen to have 2 reservations but man-if someone offered me $20K over what I paid I’d be tempted to just order a second one and bank some money